Mazda 323
Experi ence sporti ness the way
i t was meant to be. Wi th the Mazda 323.
Sports are a form of pleasure, what situation you put it in. to be. With the Mazda 323.
according to an old adage. And However it s not the sheer And to top it all off in an
a sporty car is the best way to numbers that impress so much independent poll, the Mazda 323
experience this pleasure on the as the spirited soul lurking inside. was voted the most reliable car
road. Don t you agree? That s what Complementing the engines is a on Germany s roads* (by perhaps
the engineers at Mazda think, high level of comfort and an the most demanding drivers on
too. The Mazda 323 embodies improved stance, both of which the planet), so who are we to
this concept of sporty, fun driving. ensure optimal driving fun even argue?
With a range of performance on those less than friendly road
engines to choose from, the surfaces. Go ahead: experience
Mazda 323 shines no matter sportiness the way it was meant
* auto motor und sport 12/99
Sportiness is standard equipment.
A personal relationship.
Power. . .
. . . and how it meets the road.
Safety from every angle.
A space of your own.
Impressively equipped.
The Sport.
A classic Mazda.
Past and future legends.
The Mazda 323. The more you use i t,
the better i t gets.
Like a good pair of denim jeans, If you're the busy active type
the Mazda 323 is built to last. who never knows what's going
And just like your favourite to happen next in their life, the
garment, the longer you wear it Mazda 323 could be the perfect
the more it grows on you. It s a solution. And with this latest,
car you can take almost anywhere stylish generation, there s such a
and do just about anything in. varied selection of engine
It never seems out of place in options, interior trims and body
any situation and no task seems styles to choose from, it should
too much trouble. In fact, the be easy to find a Mazda 323
more you get to know it, the that's a perfect fit.
more you'll find yourself looking
for uses for the Mazda 323's
wonderfully versatile qualities.
The beauty of driving a car that
feels as agile and manSuvrable
as the Mazda 323 is that it can
turn the most mundane journey
into a pleasure cruise. Whether
you're dashing across town or
zooming across country, you'll grip. Steering is light and precise,
appreciate having extra power on with just the right amount of
hand from our range of engines feedback. Braking performance
just what you need to take full has also been enhanced, adding
advantage of the Mazda 323's to your confidence and enjoyment
superb handling and sure-footed of the drive.
Fol l ow your i nsti ncts.
Z' Choose from three powerful new 16-valve petrol engines
1.3 litre 72 ps, 1.6 litre 98 ps or 2.0 litre 130 ps.
Z' The Mazda 323's advanced new 2.0 litre turbo diesel engine
develops 100 ps and 230 Nm of torque between 2000 and
2600 rpm.
Z' The independent suspension features MacPherson struts with
coil springs at the front and Mazda s twin trapezoidal link at
the rear.
Z' Choose between a light, precise 5-speed manual gearbox or
a smooth 4-speed automatic transmission on the 1.6 GSi.
The Mazda 323 offers a choice for increased power and more
of three powerful new petrol efficient combustion. Diesel fans
engine variants, in addition to will appreciate having 100 ps
an advanced turbo diesel engine on tap from the turbo diesel
design. There's an economical engine which is equipped with
1.3 litre 72 ps unit, an agile 1.6 Variable Geometry Turbine
litre 98 ps design and at the top (VGT) giving improved torque
of the range is a powerful new and throttle response at all
2.0 litre engine developing an speeds. But whichever power
impressive 130 ps test drive configuration you opt for, you'll
this model and you ll find that find your Mazda 323 possesses
driving has never felt sportier. one of the quietest-running
All three designs use 16 valves engines in its class.
Pr eci s i on power.
Subtl e control .
To complement the Mazda 323's that allows maximum tyre-to-
increased power and torque, road contact under all load
its handling and ride control are conditions. And now the Mazda
second to none. The MacPherson 323 also boasts an improved roll
strut layout has been coupled axis for impressive cornering
with a suspension geometry stability.
Mazda 323 1.3 litre 1.6 litre 2.0 litre 2.0 litre turbo diesel
Maximum output (kw/ps) 53/72 72/98 96/130 74/100
Displacement (cc) 1324 1598 1991 1998
Maximum torque (Nm/rpm) 108/4000 145/3700 171/4500 230/2000-2600
Fuel consumption l/km (mpg)* MT MT/AT MT/AT MT
Urban 9.5 (29.7) 9.8/11.3 (28.5/25.0) 11.2 (25.2) 7.5 (37.7)
Extra urban 6.2 (45.6) 6.4/7.1 (44.1/39.8) 6.9 (40.9) 5.0 (56.4)
Combined 7.4 (38.2) 7.7/8.6 (36.7/32.8) 8.5 (33.2) 5.9 (47.8)
CO2 emission (g/km) 179 183/205 203 163
Maximum speed (mph) 100 113/106 126 116
MT = Manual transmission; AT = Automatic transmission
*according to 1999/100/EC
Not hi ng l eft to chance.
From the very start, safety has For example, ABS braking with Parents with small children will
been a crucial consideration in Electronic Brakeforce Distribution also appreciate features like the
the design and evolution of the (EBD), standard across the range, Mazda Airbag Deactivation
Mazda 323. An impressive array can improve stopping distances System, which automatically
of active safety features have and bring you safely to a halt in senses when the front passenger
been incorporated, features that an emergency. Traction Control seat is not occupied and also
are designed to help you avoid System (TCS) and Dynamic senses the presence of the
an accident in the first place. Stability Control (DSC), available exclusive Mazda system-
on certain models, also help to compatible child seat and then
prevent loss of control in critical deactivates the airbags and
situations. Clear, functional seatbelt pretensioner on the
instrumentation and a wide field passenger side. The Mazda 323
of view are further valuable aids also has child-seat ISOFIX
to safety, giving the driver added anchorages. These make fitting
confidence in difficult driving and removing child seats a
conditions. simple operation.
Dynamic Stability Control (DCS), Traction Control System (TCS) and a passenger-
seat airbag cancel system contribute to both safer driving and peace of mind. * This child seat is only available from Mazda dealers.
All round impact protection is ensured by the
presence of driver, passenger and side airbags.
The Mazda 323 s triple-H body construction
gives strength where it's needed most
around the passenger cell.
Should an accident occur, a range of passive safety features come into collision throughout the surrounding structure, creating a protective
play. The Mazda 323 has twin front airbags and side airbags as standard passenger cell and minimising damage at the point of impact. The
to protect against lateral impacts. Its supercomputer-designed triple-H Mazda 323 has undergone full head-on and offset crash tests to prove
body construction spreads the stresses of a its ability to absorb frontal impacts and passed with flying colours.
A compact wi th bi g i deas.
Practical: front passenger seat back Slidable rear seats* for extra legroom
folds into a table.* or luggage space.
Inside, you'll find the Mazda 323 is as flexible as your day demands even recline independently for increased comfort on long journeys
- shop until you drop, help a friend move flats or pick up the folks and they re also slidable fore and aft to allow more legroom or
for a weekend visit. The split rear seats allow maximum use of load extra luggage space. Even the front passenger seat gets in on the
space (a surprising 756 litres with both seats fully folded). They can act. It folds forwards to become a useful table surface.
Comfortable on long drives: Split slide rear seats* allows
reclining rear seats*. maximum use of space.
* GSi models only.
At the touch of a button: front and rear Convenient: radio controls on the steering wheel
electric windows.*
Smooth, automatic transmission. Practical and comfortable cabin layout.
The ultimate driving luxury (option on GSi).
* Selected models only.
The Mazda 323 features our Outstanding sound quality is
Modular Audio System which common to each unit, as has a
offers a spectacular nine-way built-in anti-theft protection
range of choices including a CD because each module can only
player, mini disc player and be used in a Mazda car.
radio cassette.
Modular Audio System fitted with radio Modular Audio System fitted with radio, Modular Audio System fitted with radio
and cassette. minidisc and CD player. (Options available at and minidisc player. (Options available at
additional cost.) additional cost.)
Richly equipped, the Mazda 323 offers a remarkable level of electric mirrors, air-conditioning, foglamps, height-adjustable
specification for a car of this class. We think we've thought driver s seat and rear speakers for sparkling sounds on your journey.
of everything: selected models feature front electric windows,
Sporty appearance: 185 R 15 tyres mounted on 15-inch alloys*. Time saver: remote-control door locking with double lock .
(Standard on GSi).
Selected models only.
* Not available on 1.3 models.
Air-conditioning .
*May not be to UK specification.
Feel the dynami c spi ri t.
The Mazda 2.0 litre 323 Sport The dashboard sports a range
is a car with an appetite for of racy, white-faced dials, a
driving that is more than matched Modular Audio radio single CD
by its looks. Outside it makes no player and automatic air-
secret of its stylish new character conditioning controls. Rear
with its unique grille shape, 16 electric windows and remote
alloy wheels, sweeping front control central door locking
bumper with inset foglamps and complete the Sport s
aerodynamic side spoiler. Open comprehensive feature list. And
the driver's door and the theme for extra safety the built-in
continues with polished scuff Dynamic Stability Control (DSC)
plates, leather steering-wheel helps to prevent loss of control
and leather gear knob. in critical situations.
Satellite Navigation not availa-
ble in the UK
Sports-style, white meter cluster with amber-red illumination.
Smart, chrome door-sill scuff plate.
The compact and dynamic exterior of the Mazda 323, with its
distinctive grille and striking headlights, creates a salient contrast
to the large and comfortable interior. Its timeless appeal reflects
the successful union of tranquil elegance with a high level of
functionality. Thus the Mazda 323 enjoys a personality that clearly
sets it apart from its rivals.
The new Mazda 323 has all the style and individuality that you
expect from the Mazda stable. The car s sloping roof adds to its
aerodynamic performance, as does the distinctive rear spoiler.
One look at the Mazda 323 will tell you that this car is as stunning
as it is distinctive.
A cl assi c Mazda
from stem to stern.
Stylish, sweeping new lines of bonnet. Body-coloured electric door mirrors*. Heated for a clearer view.
Remote release fuel flap. Aerodynamic rear spoiler.
The legendary Mazda MX-5 has the Guinness Book of World onto its more practical sister,
achieved the rare distinction of Records as the best selling the new Mazda 323. Both cars
becoming a legend in its own roadster. This open-topped were designed and tested using
lifetime. Developed as a light, sports car has become the same uncompromising
agile, affordable two-seater in synonymous with fun and approach to levels of performance
the original roadster tradition, freedom on the road. As an and quality of construction
more than 600,000 have been integral part of the Mazda family, perhaps that's why both have
sold since its first release in you can be sure that some of its become such firm, worldwide
1989. It has even made it into sporting spirit has rubbed off favourites.
Learni ng from the future.
Mazda's Design and Research
Centre is the home of some
of the most astonishing ideas
in motor vehicle style and
engineering. But innovative
materials and eye-popping
shapes are only part of the
story. It's here that advanced
research takes place into
high-performance engines and
wind-cheating silhouettes.
The centre also develops the
complementary safety systems
to help protect drivers and
passengers of the future.
Responsibility for the future has a lot to do with selecting the No wonder Mazda has a reputation for absolute reliability.
proper car. As an accountable automobile manufacturer, from the It s well deserved. Our warranties include:
design phase the wise use of natural resources has been a primary 1. A three year/60,000 mile new vehicle warranty*.
objective for Mazda. But as important as ecology is, we re 2. A three year unlimited mileage paint and surface corrosion
interested in more than maintaining a clean environment. warranty.
We re also focused on the longevity of our cars. That s why we 3. A six year unlimited mileage anti-perforation warranty.
employ the highest manufacturing standards and specifications. 4. A three year European roadside assistance package.
* Unlimited mileage during the first year.
Your Mazda dealer:
For further information please see your Mazda dealer. Cars shown for illustrative purposes only and
may differ from UK specification. Mazda Motors (UK) Limited reserves the right to introduce at any
time alterations in design or construction, changes of detail, equipment and accessories. To avoid any
misunderstanding any person interested in purchasing a vehicle should enquire of a Mazda dealer as
to whether there have been any material alterations since the date
of issue of this brochure, July 2002.
Internet: www.mazda.co.uk
Mazda hotline: 08457 484848
THE MAZDA 323
Part No. MCAG 1041A UK 07/02
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