00070 52d7a314d2a9f1ccad29bc927 Nieznany


H I P H O P M AT T E R S

America declared, â€Ĺ›Rap was the biggest story of the year in the music industry.” Though the genre’s journey toward the mainstream began

as far back as the middle 1980s, its most important and impressive

gains came in the late nineties. In particular, 1998 proved to be a

great year in hip hop. It was the year that rap music’s ongoing flir-

tation with the mainstream became real and undeniable for the

players that really matter, the executives who run the major music

groups. That year rap’s certified numbersâ€"units sold, multiplat-

inum status, and chart-topping performancesâ€"confirmed that the

genre, long considered a cultural force, had become a major eco-

nomic force, too.

Over the course of 1998 a total of eighteen albums occupied the

top spot on the Billboard 200 list. Three of the albums belonged to sets by Garth Brooks. Two Celine Dion vehicles, a solo album and the

monster soundtrack from Titanic that owed much of its success to the Canadian-born singer, also topped the charts. Six diĆłerent rap

artistsâ€"DMX, Master P, Beastie Boys, Snoop Dogg, Lauryn Hill, and

Jay-Zâ€"climbed to number one on the Billboard 200 that year. Insiders at Billboard referred to the top 200 chart as â€Ĺ›the big chart.”

Among music industry insiders â€Ĺ›the big chart” represents the most

important and influential gauge of popular music tastes.

The first real sign that rap would have a breakout year occurred

the last week in May. That week Garth Brooks saw his two-week run

atop the Billboard 200 come to an end. Brooks was knocked oĆł the top spot by a little known rapper from the New York suburbs,

Yonkers, named DMX (Earl Simmons). Two weeks earlier Brooks’s

six-CD boxed set titled â€Ĺ›The Limited Series” became only the second

multi-CD set to debut in the number one spot. The man one New

York Times reporter called â€Ĺ›the Real King of Pop” had spent more time at number one on the big chart, forty-four weeks, than any

other artist in the decade. His success bolstered Nashville’s claim as America’s music. But times were changing. That week DMX’s debut

album, It’s Dark and Hell Is Hot (Def Jam/Mercury) sold more units

62







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