H I P H O P M AT T E R S
America declared, â€Ĺ›Rap was the biggest story of the year in the music industry.” Though the genre’s journey toward the mainstream began
as far back as the middle 1980s, its most important and impressive
gains came in the late nineties. In particular, 1998 proved to be a
great year in hip hop. It was the year that rap music’s ongoing flir-
tation with the mainstream became real and undeniable for the
players that really matter, the executives who run the major music
groups. That year rap’s certified numbersâ€"units sold, multiplat-
inum status, and chart-topping performancesâ€"confirmed that the
genre, long considered a cultural force, had become a major eco-
nomic force, too.
Over the course of 1998 a total of eighteen albums occupied the
top spot on the Billboard 200 list. Three of the albums belonged to sets by Garth Brooks. Two Celine Dion vehicles, a solo album and the
monster soundtrack from Titanic that owed much of its success to the Canadian-born singer, also topped the charts. Six diĆłerent rap
artistsâ€"DMX, Master P, Beastie Boys, Snoop Dogg, Lauryn Hill, and
Jay-Zâ€"climbed to number one on the Billboard 200 that year. Insiders at Billboard referred to the top 200 chart as â€Ĺ›the big chart.”
Among music industry insiders â€Ĺ›the big chart” represents the most
important and influential gauge of popular music tastes.
The first real sign that rap would have a breakout year occurred
the last week in May. That week Garth Brooks saw his two-week run
atop the Billboard 200 come to an end. Brooks was knocked oĆł the top spot by a little known rapper from the New York suburbs,
Yonkers, named DMX (Earl Simmons). Two weeks earlier Brooks’s
six-CD boxed set titled â€Ĺ›The Limited Series” became only the second
multi-CD set to debut in the number one spot. The man one New
York Times reporter called â€Ĺ›the Real King of Pop” had spent more time at number one on the big chart, forty-four weeks, than any
other artist in the decade. His success bolstered Nashville’s claim as America’s music. But times were changing. That week DMX’s debut
album, It’s Dark and Hell Is Hot (Def Jam/Mercury) sold more units
62
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