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© 2014 Traffic Authority
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Introduction
Back again?
So this section here is all about how you can use the Traffic
Authority strategy to sell our own products. Before we do
though, you ve read the Manual right? Because you
shouldn t be starting the course with this eBook here, you
need to make sure you ve read the Manual and understood
the strategy. So do that now if you haven t.
Lets go.
So you re a product creator? Or you re an aspiring product
creator? Cool! You may also sell physical products, like I used
to, which again this is something I will cover in this section. In
fact, any product you may be selling or wanting to sell can
be used for this strategy.
But lets strip it back to the basics, and for a minute, I m going
to guess that you haven t got anything for sale currently.
Here s a really quick, step-by-step process of what you need
to do to start selling your own products:
1. Come up with an idea That s right, you need to come
up with an idea for a product. Is it going to be a
product that can be electronically delivered? Is it a
physical product? What is the product going to cover
and what benefit is it going to bring customers?
2. Create your product Obviously the next step is to
create your product. Either knuckle down and write the
eBook you ve planned, create that video series, or buy
in the physical stock you need. Whatever it is, by the
end of this stage you ll have a product ready to sell to
customers.
3. Develop a sales page You need to then create a
sales page to market and sell your product on. PayPal is
the typical payment process to sell products online,
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although there are other options. Look to create sales
copy that sells, and make it easy to view and use.
4. Test You want to test to make sure everything is
working as it should, payment buttons work, if you re
setting up an affiliate scheme the affiliate links are
tracked, make sure all buttons work and all graphics
along with making sure it s user friendly.
5. Send traffic We re then going to send traffic, of course
using the Traffic Authority strategy. Test conversions
(how many visitors buy) and tweak accordingly.
Now like I ve already mentioned, that is the bare essentials
from the very beginning. I could create a whole new course
on how to create and market your own products, but this
isn t about that.
Where To Start
This has to be one of my favorite ways to monetize this
strategy.
I mean it s great for all of the ways I ve covered, but when
we re using it for affiliate marketing purposes we re simply
putting money in other peoples pockets too. If we can
create our own products ready to sell, we can cut the
shared commissions and profit on this 100%.
Not only that, but with this we can negotiate with the
YouTube authority a lot easier. I mean it s very rare that
they re going to say no to your offer if you use the strategies
I m going to share in this section.
Why?
Because when you re a product creator, or when you have
something you ve created and are ready to sell, you re
already deemed as an authority too. Therefore, the person
we re contacting takes you more seriously. It almost adds a
whole new weight to your proposition.
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This leads to us not having to offer as much, and we don t
need to be as persuasive as we may be for other methods.
For example, when using this strategy for affiliate marketing
purposes, we need to position our offer differently. If the
channel owner is clued up, and they know about affiliate
marketing, what stops them from just creating a video and
adding their own affiliate link instead of yours? Profiting
100%? Therefore we need to be more persuasive when
contacting them that they re benefiting from our proposition.
But when using this to sell our own products, we don t have
to be as persuasive.
Here s what we need to do.
Once we ve got our product ready to sell, we still follow the
same steps taught in the Traffic Authority manual. We have
to:
1. Gather keywords
2. Search for videos and channels
3. We then negotiate (which is what we re going to need
to tailor, and you re going to learn how shortly.)
4. Track, rinse and repeat
We perform the same 4 steps.
But we need to tailor our approach to the fact we want the
YouTube authority to promote our sales page, to promote
our product, leading to them sending us targeted traffic and
generating us sales.
The main thing you need to focus on is the approach.
The Approach
When people try to use this strategy, they end up sending a
generic email to the channel owner. This will get you
nowhere. I mean, it might get you somewhere, but 8 out of
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the 10 times you send your proposition you won t get a
response.
Now I ve already mentioned when using the strategy with
this plan of attack (to sell our own products), we re
automatically seen as an authority. We run a business, in the
same niche as the YouTube authority, and we have
something their subscribers can buy to benefit them. Straight
away, that s high marks for us.
Therefore you need to be subtle with what you want to
achieve here. Yes, we want them to create a video
recommending people to buy our product or to add our
promotion to an existing video, but we don t want them to
know this straight away.
We also have a great incentive that we can offer them,
which costs us next to nothing, and it s something they ll
probably love.
Offer 1: Offer Them Your Product
Now this is why I love this strategy for selling my own
products, because we can offer them a simple incentive to
send traffic our way, which benefits them and of course
benefits us.
We have a product, and this product is related to what their
YouTube channel is all about in most cases. Therefore they re
going to be interested in getting their hands on what we re
selling. Now the product to us, cost price, is probably next to
nothing. But if its value is averagely high to the customer,
they re going to think they re getting a lot out of it.
An example of this is me. I m press, I run a magazine within a
niche that gets a lot of traffic. I get brands who send me
products, for of course me to keep and then review. I only
really look at how much it would of cost me. So say someone
sent me an eBook, which per unit costs them $10. If its value
is $97, I m of course only going to be interested in the higher
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figure. I naturally think I ve saved myself $97, and they ve
given me something worth that value. It gives me incentive
to promote.
Therefore if our product that we re selling is of high quality,
it s averagely high value, and its related to the interests of
the YouTube authority& we don t need to do much
persuading.
A simple here s the product for you& For free. In return of
them talking about your product in their video, and of course
linking to it in the description is highly persuasive.
And that s all we need to do.
Bingo.
It sounds too simple, but it s so simple and so effective.
I ve sent products that have cost me less than $5 to
produce, to only go on to make four figures. I ve sent a
YouTube authority a physical product that cost $13 including
delivery that went on to make me over $10,000 in sales.
A Good Example
Here s a common approach, but please don t copy and
paste this. Tailor it to the channel you re targeting.
Scenario I ve developed an online course that helps
people learn to cook.
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Message 1: Remember, our aim here is to entice them and
get a response. Re-read the Negotiating section in the
Manual for more ideas.
Hey (NAME)
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Just wanted to send you a quick message, to say I m a big
fan of your YouTube channel. I m actually a keen cook as
well, and I ve created a hugely popular online course
teaching people how to cook efficiently.
What do you think? {link here}
I ve also got a proposition I really think you d be interested in.
I ll can go into more detail if you re interested?
Speak soon
{YOUR NAME}
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Message 2: They ve replied and are interested in hearing
your proposition& this is when we negotiate.
Hey (NAME)
Thanks for getting back to me.
Glad you like the product, it s actually been really enjoyable
creating it. The feedback has been awesome too which is
rewarding.
I think it s something your YouTube channel would really
benefit from; do you think you d be interested in doing a
video review?
I can of course send you access for free if you re interested.
I really think you re subscribers will love it, {reason why here}
Anyway, let me know :&
{YOUR NAME}
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© 2014 Traffic Authority
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Message 3: By this point they re either going to accept
graciously, or they re going to not reply or not be interested.
Message 3.1 (If they re interested)
Hey (NAME)
Ah, I knew you d like it.
Thanks for the feedback as well, and I m glad your willing to
share it on your YouTube channel.
If you can just create a video sharing your feedback on the
course, this is entirely up to you how you do it, you re the
expert and you know what your subscribers love.
Can you then link to {link here} at the top of the video
description?
If you have any issues just drop me a line, and I ll touch base
with you in the next few days to see how it s all going.
Have a great day {name},
{YOUR NAME}
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Message 3.2 (If they re not interested or they haven t replied)
Hey (NAME)
There s another way you could benefit from this too actually.
{NEW INCENTIVE HERE}
Therefore not only will your subscribers appreciate the
recommendation from you, you ll of course have your own
access to the product along with {NEW INCENTIVE}.
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Let me know what you think,
Speak to you soon,
{YOUR NAME}
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Now like I ve mentioned, please don t copy and paste them
email templates. You can use them as guidelines, but you
need to tailor it to the channel and the person you re
targeting. Of course I also don t know the responses you re
going to receive, but the main thing is to use the negotiation
techniques shared in the Manual.
We also need to have a back up of more incentives to offer
them if they don t agree to just being sent the product for
free.
Some More Offers.
1. Make them an affiliate If you have an affiliate scheme
in place for your product, why not just allow them to
become an affiliate? Let them know where to sign up,
and tell them they could earn $X amount per sale. This
works great, as it works on a performance basis giving
them a slight nudge to put more attention on the
review they give you. There s no upfront fee, and you
have no risk of losing if the campaign doesn t do as
well as expected.
2. Offer a discount code Why not create a unique
discount code for the person? Tell them to include the
unique code in the video and the description and their
subscribers can get X% off their purchase. Again, this is
another good incentive to offer. YouTube authorities
pay a lot of attention to how they make their
subscribers feel. If they recommend something, and
give them a unique discount code, it s more incentive
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for the subscribers to buy and incentive for the YouTube
authority to take you up on your offer.
3. An upfront fee You can of course offer them an
upfront fee. With this, you need to really weigh up the
channel in question. How many subscribers do they
have? How much activity does each of their videos
get? Do they monetize their channel? Think about your
return of investment. If they have 50,000 subscribers,
their channel is highly targeted to whatever it is you re
promoting, and each video has an average of over
20,000 likes, a variety of comments and high ratings&
we know that the traffic sent and the money making
potential here is high. Therefore we can offer more. A
ballpoint figure would be anywhere between $50 -
$200. Yes, we re talking about upfront expense here,
but once we break even the rest is profit for us to keep.
4. Collaborate This is a unique proposition and it all
depends on what you can offer the channel owner.
Can you team up on a video? Can you get them to
interview you for a video? How about interviewing
them? There s a variety of ways you can collaborate,
and if you have expertise the channel owner is going to
be interested in getting you on board. It s like guest
posting, if someone writes you an article it saves you
time and gives your blog a new outlook, but it then of
course benefits the writer if they include a link to the
article. Can you replicate this with the YouTube
authority?
Now that gives us quite a lot of back up options, in case they
don t accept the offer to receiving your product for free in
return of the promotion.
I mean.
You shouldn t fail.
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Another Huge Benefit
There s another huge benefit to using this strategy for selling
your own products too. That is the credibility that it carries.
These people are authorities within their niche, they re mini
celebrities, and they re endorsing (recommending) your
product. It gives your product and your brand credibility,
and this snowballs into other people checking out your
product and recommending it.
Once you ve run one campaign, track, rinse and repeat.
Check out how much traffic was sent via the video created,
and see how many sales were generated. Did it do well? If it
did, repeat the same thing with a similar channel. You can
even wait a few months and then get them same channel to
recommend a new product of yours.
The opportunities are endless.
Try it, if you ve already got a product or products that are
available to sell, re-read the Manual and tailor your
approach to the above.
You ll be surprised how much targeted traffic is sent, and
how well it converts.
Try it :&
© 2014 Traffic Authority
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