Top 11 Trends of 2011
The mid-January issue of the Trends Journal will feature our Top Trends 2011 The Trends Research Institute s compendium of
the dominant trends for the year ahead. The following synopses of these trends provide insights into some of what to expect.
After the tumultuous years of the Great Recession, a battered people may wish that 2011 will bring a return to kinder, gen-
tler times. But that is not what we are predicting. Instead, the fruits of government and institutional action and inaction on
many fronts will ripen in unplanned-for fashions. Trends we have previously identified, and that have been brewing for some
time, will reach maturity in 2011, impacting just about everyone in the world.
whatever they must to keep a roof over made it ripe for cyber-crime and cyber-
1. Wake-Up Call In 2011, the people of
their heads and put food on the table& . warfare to flourish.
all nations will fully recognize how grave
In 2010, every major government ac-
economic conditions have become, how
5.Crackdown on Liberty As crime knowledged that Cyberwar was a clear and
ineffectual and self-serving the so-called
solutions have been, and how dire the con- rates rise, so will the voices demand- present danger and, in fact, had already be-
ing a crackdown. A national crusade to gun. The demonstrable effects of Cyberwar
sequences will be.
Get Tough on Crime will be waged and its companion, Cybercrime, are already
Having become convinced of the inability
of leaders and know-it-all arbiters of every- against the citizenry. And just as in the significant and will come of age in 2011.
War on Terror, where suspected ter- Equally disruptive will be the harsh mea-
thing to fulfill their promises, the people
rorists are killed before proven guilty sures taken by global governments to control
will do more than just question authority,
they will defy authority. The seeds of revolu- or jailed without trial, in the War on free access to the web, identify its users, and
Crime everyone is a suspect until literally shut down computers that it consid-
tion will be sown& .
proven innocent& . ers a threat to national security& .
2. Crack-Up 2011 Among our Top Trends
6. Alternative Energy In laboratories 9. Youth of the World Unite University
for last year was the Crash of 2010. What
and workshops unnoticed by main- degrees in hand yet out of work, in debt and
happened? The stock market didn t crash.
stream analysts, scientific visionaries with no prospects on the horizon, feeling
We know. We made it clear in our Autumn
and entrepreneurs are forging a new betrayed and angry, forced to live back at
Trends Journal that we were not forecasting
physics incorporating principles once home, young adults and 20-somethings are
a stock market crash the equity markets
thought impossible, working to cre- mad as hell, and they re not going to take it
were no longer a legitimate indicator of
ate devices that liberate more energy anymore. Filled with vigor, rife with pas-
recovery or the real state of the economy. Yet
the reliable indicators (employment num- than they consume. What are they, and sion, but not mature enough to control their
bers, the real estate market, currency pres- how long will it be before they can be impulses, the confrontations they engage in
brought to market? Shrewd investors will often escalate disproportionately.
sures, sovereign debt problems) all bordered
will ignore the can t be done skepti- Government efforts to exert control and
between crisis and disaster.
cism, and examine the newly emerging return the youth to quiet complacency will
In 2011, with the arsenal of schemes to
prop them up depleted, we predict Crack- energy trend opportunities that will be ham-fisted and ineffectual. The Revolu-
come of age in 2011& . tion will be televised & blogged, YouTubed,
Up 2011 : teetering economies will collapse,
Twittered and& .
currency wars will ensue, trade barriers will
7. Journalism 2.0 Though the trend
be erected, economic unions will splinter,
has been in the making since the dawn 10. End of The World! The closer we get
and the onset of the Greatest Depression
of the Internet Revolution, 2011 will to 2012, the louder the calls will be that
will be recognized by everyone& .
mark the year that new methods of the End is Near! There have always been
news and information distribution will sects, at any time in history, that saw signs
3. Screw the People As times get even
tougher and people get even poorer, the au- render the 20th century model obsolete. and portents proving the end of the world
With its unparalleled reach across was imminent. But 2012 seems to hold a
thorities will intensify their efforts to extract
borders and language barriers, Jour- special meaning across a wide segment of
the funds needed to meet fiscal obligations.
nalism 2.0 has the potential to influ- End-time believers.
While there will be variations on the theme,
ence and educate citizens in a way Among the Armageddonites, the actual
the governments song will be the same: cut
that governments and corporate media end of the world and annihilation of the
what you give, raise what you take.
moguls would never permit. Of the Earth in 2012 is a matter of certainty. Even
hundreds of trends we have forecast the rational and informed that carefully follow
4. Crime Waves No job + no money +
over three decades, few have the pos- the news of never-ending global crises, may
compounding debt = high stress, strained
sibility of such far-reaching effects& . sometimes feel the world is in a perilous state.
relations, short fuses. In 2011, with the fuse
Both streams of thought are leading many to
lit, it will be prime time for Crime Time.
8. Cyberwars Just a decade ago, reevaluate their chances for personal survival,
As Gerald Celente says, When people lose
when the digital age was blooming be it in heaven or on earth& .
everything and they have nothing left to
and hackers were looked upon as
lose, they lose it.
annoying geeks, we forecast that the 11. The Mystery Trend ... will be revealed
Hardship-driven crimes will be committed
intrinsic fragility of the Internet and upon publication of the Trends Journal in
across the socioeconomic spectrum by legions
the vulnerability of the data it carried mid-January.
of the on-the-edge desperate who will do
Are you ready for the future?
To prepare and profit from the Top Trends of 2011 & and beyond, click here.
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