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Business English Practice Test | Topic: Advertising-related vocabulary 2
Choose the correct response to complete each of the following sentences:
1. We ______________ ( = placed) an ad in the local paper.
a) took out b) took over c) took in
2. This idea has a lot of ______________. ( = it looks like it could work)
a) potential b) patience c) patent
3. Don't _____________ your time trying to convince him. He has already decided to hire another
agency.
a) make b) waste c) throw
4. For this product, we need to anticipate questions buyers might have and _____________ them in
the advertisement.
a) address b) say c) tell
5. I don't think their ads are visually _____________. ( = I don't think they look good)
a) accepted b) appalling c) appealing
6. We got a lot of new customers because of a spot we _____________ on a local (TV) station.
a) ran b) set c) located
7. Creating name awareness does not happen _____________. ( = it takes time)
a) at night b) overnight c) nightly
8. _____________ planning is essential in creating an effective ad campaign.
a) Ahead b) Advance c) In advance
9. _____________ simple. The client doesn't want an ad that's too fancy/complicated.
a) Keep b) Arrange it c) Keep it
10. We specialize in _____________ and label design.
a) packs b) boxes c) packaging
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Business English Practice Test | Topic: Advertising-related vocabulary 2
ANSWERS:
1) a 2) a 3) b 4) a 5) c 6) a 7) b 8) b 9) c 10) c


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