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Business English Practice Test | Topic: Advertising-related vocabulary 5
Choose the best response to complete each sentence:
1. During the recession, marketers have learned that interactive marketing is ______________. ( =
the correct approach)
a) groundbreaking b) the way to go c) a way to be
2. Marketing that involves a "conversation" between the prospective client and the company is called
______________ marketing.
a) distinct b) stifled c) interactive
3. He has already predicted ______________ likely conditions. ( = what the conditions will be like in
the future)
a) in the future b) future c) futuristic
4. Advertising ______________ = Media for advertising (TV, radio, mobile, online videos, etc.)
a) channels b) locales c) lands
5. I doubt the ______________ of this approach.
a) effectiveness b) affected c) affectation
6. Internet forums, weblogs, social blogs, and podcasts are all examples of ______________ media.
a) society b) outdated c) social
7. We have to ______________ the advertisement to this particular need. = We have to adjust the
advertisement to meet/address this particular need.
a) tailor b) tell c) tally
8. If an advertising campaign _______________, that means it achieved the opposite effect of what it
wanted to achieve.
a) backfires b) backs away c) backs down
9. He's brought a lot of ______________. = He has obtained a lot of contracts for the company.
a) work out b) work in c) work through
10. A _______________ campaign = A (very) decisive campaign
a) black-or-white b) make-or-take c) make-or-break
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Business English Practice Test | Topic: Advertising-related vocabulary 5
ANSWERS:
1) b 2) c 3) b 4) a 5) a 6) c 7) a 8) a 9) b 10) c


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