Body Language Secrets For Power and Love


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Body Language Secrets
For Power and Love
How to Read and Make Body Movements for Maximum Success
TOP SECRET REPORT
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TABLE OF CONTENTS
Introduction
Chapter 1: Reading the Signs
Chapter 2: Mirroring
Chapter 3: Body Language in Negotiations
Chapter 4: Body Language in Selling
Chapter 5: Body Language in Job Interviews
Chapter 6: Body Language in Meetings
Chapter 7: Body Language in Flirting
Chapter 8: The importance of Communication & Body Language
Chapter 9: The most CLOSELY GUARDED Secret of Master Communicators
Appendix  Suggested Reading and Training
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Introduction
Have you heard of the word Body English? I remembered one basketball game
when the sportscaster said, "Air Jordan used a little Body English to coax that ball into
the hoop, as he released the free throw. He meant that the player moved his hips
sideways, as if using mind control, so that the ball will go through the basket.
Body English is just one of the myriad of examples of body language that we do
and apply to our lives every now and then, consciously or unconsciously.
What is Body Language?
Body language is the unspoken or non-verbal mode of communication that we do
in every single aspect of our interaction with another person. It is like a mirror that tells
us what the other person thinks and feels in response to our words or actions. Body
language involves gestures, mannerisms, and other bodily signs.
Would you believe that in real life situations, 60% to 80% of the messages that
we convey to other people are transmitted through body language and the actual verbal
communication accounts for only 7% to 10%?
Our ability to use body language in a positive way and to read other people's
minds through their body language separates the men from the boys (or women from
girls), and can be a powerful tool to our overall personality development. Imagine
creating a great impression for work, business, and love by being knowledgeable in this
not-so-common yet powerful field of study. It is the unspoken tool to a successful life.
So read on and find out how you can read and utilize body language - the most
used yet most misunderstood secret language in the world.
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Chapter 1
Reading the Signs
We use body language everyday in our lives to get our message across, to
achieve positive feedback in our lives, and to get whatever we want. We use this
language all the time, but we may not be aware of it. Moreover, this language doesn't
only involve the mouth but the whole body as well.
Could you even imagine the awesome power of applying it? With it, you'll be
able to interpret other people's inner emotions even if they're not directly expressing it.
You'll also be able to modify your behavior to fit the situation. You'll get them to like and
trust you. What words cannot do, body language can.
In this chapter, we shall explore the various body gestures or movements
conveyed by people in different scenarios. Let s begin.
Suggesting Interest
It is important to know if people are interested in what you are saying; otherwise,
you are just wasting your time.
Just imagine you are a chemistry teacher. You have always been interested in
chemistry, so you assume that your students feel the same way as you do. But are they
really interested? Are your teaching methods good enough to arouse their interest?
Unless you can recognize the different body signals your students are conveying, you
would never know how they are adapting to the subject matter. And unless you find out
if staring continuously at you without blinking the eyes is a sign of interest or an
indication of being in dreamland, you simply could not take the necessary steps to
adjust to their learning needs.
Here are some of the movements exhibited by people who are interested in what
you are saying:
" They maintain eye contact more than 60% of the time. The more wide-
opened the eyes are, the more interested the person is. In fact, a person
maintains eye contact more when listening than when talking.
" Their heads are inclined forward.
" They are nodding their heads. Such action means that they're agreeing with
you. That means they're attentive and listening.
" Their feet are pointing towards you.
" They smile frequently. But take note, not all smiles convey the same feeling.
An oblong smile is not genuine. It is used to show courtesy, but not
necessarily happiness or friendliness. The lips are withheld completely back
from the upper and lower teeth, forming the oblong shape. This is usually the
smile that many people exhibit when they feign to enjoy a lame joke.
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Indications That They're More Open to Agree with You
When you were a young child, have you ever tried to decode what your parents
facial expressions mean when you ask them to buy you a new toy or to take you to
Disneyland? A frown would likely be a  No! But a nod would make you jump with joy.
As you grow older, it has become a necessity to be able to detect if other people will
agree with your decision or proposal. This is an ability that will truly help negotiators,
employees, and even lovers to succeed in their ventures because they would be able to
change their approach early enough to adjust to a specific situation.
There are certain hints to indicate if people are more receptive in accepting your
ideas. Some of these are:
" Their hands are flat on the table.
" Their palms are open.
" If they're stroking their chin, they're thinking. They may agree with you after
careful evaluation.
" Their heads are inclined forward.
" They are nodding their heads.
" Their legs are spaced out from each other.
" They smile frequently.
" They unbutton their jackets. This indicates friendliness and willingness to
collaborate with you.
" Their hands are open. This also indicates genuineness.
" They place their hands in their chest. This signifies openness and conveys
sincerity, honesty, or dedication. However, a woman putting her hands in her
breast is a defensive position and may indicate that she is surprised or
astonished.
Indications That They are Thinking
People think all the time. But different individuals make different body
movements based on the type and intensity of their thinking. Some of their actions are
written below:
" They re stroking their chin. This means they are assessing the advantages
and disadvantages of the proposal/idea being presented.
" They take their glasses off, after which they may either (1) clean them, or (2)
put the tip of the frame in their mouth. They are buying themselves some time
to think things over. A frame in the mouth would also likely indicate that they
need more details and they are willing to listen.
" They are pinching the bridge of the nose most likely with eyes closed. People
doing this are engaged in very deep thought. They may be involved in a
difficult situation, where they are aware of the consequences that may occur
as a result of making crucial decisions.
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" They put a palm below the chin, index finger pointed and extended along the
cheek, while other fingers placed beneath the mouth. This gesture more likely
indicates thoughts that are criticizing or antagonizing other people.
" They walk with the head down and hands behind the back. People who walk
this way are probably worried about their problems, and they are thinking of
ways to solve them.
Indications That They Are Frustrated/ Dismayed
A basketball coach whose team loses by a point may say  Aaarrrrrrr! or he may
just keep quiet while making certain body movements that indicate how disappointed he
is. Here are some hints that indicate frustration.
" They are scratching/rubbing the hair or the back of the neck.
" You often hear the word  Tsk.
" They kick the dust or air.
Indications That They Are Action-Oriented
People who are goal-oriented and highly motivated may not only be recognized
by how they speak. Their actions actually speak louder.
" They walk at a fast rate while swinging their arms loosely.
" They put their hands on their hips, usually with legs apart.
" They walk with hands on their hips. This may indicate a spurt of vitality at the
moment, but may be followed by sluggishness.
Indications That They Are Defensive/Hiding Something
The mouth might keep a secret, but certain gestures could indicate that people
are hiding something they don t want others to find out, such as:
" They walk with their hands in their pockets.
" They cross their arms.
" They hide their hands any way they can.
Indications Of Boredom
Imagine your boss is doing a presentation and all employees are required to
listen. You noticed that many of them are clicking their pen, tapping their feet, and
drumming their fingers. After the meeting, you hear the boss ask them,  Did you enjoy
the presentation? They would say  Definitely! But you know better. Their actions
indicate just how bored they are. It feels good to know body language, doesn t it?
Some signals conveyed by people who are bored and disinterested include:
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" Head supported by the palm, often accompanied by drooping eyes.
" They show inattentiveness by staring at a blank space (eyes not blinking) or
by looking around frequently.
" They are pulling their ears. This may also signify that they want to interrupt
while another person is talking.
" They are clicking a pen non-stop.
" They are tapping their hands or feet.
" They yawn incessantly.
" Their feet or other body parts are pointing to the exit, as if they are very eager
to leave.
" They move restlessly in their seats. This could also mean that they are not
cozy or at ease, or they might just be exhausted.
" They cross their legs and constantly kick their foot in a very slight motion
(particularly done by females).
If you re the one making the presentation and you discerned that your audience
are displaying signs of boredom, don't start talking faster or louder. Restrain from such
act even if your instinct tells you to do so. Instead, say, "Hold on. I feel that I m losing
your attention. What's up?" Hear what they have to say. You may discover what's
actually preventing them from keeping up with you.
Signals Conveying Excitement or Interest
If you have experienced getting a promotion, receiving a special gift, or winning a
contest, I bet you ve done any of the acts made by excited people when you first
discovered about your blessing. Some of the movements made by excited people
include:
" They rub their palms against each other.
" They clap their hands.
" Their heads are tilted forward.
" Their cross their fingers (usually comes with the hope that something big or
special will happen).
Signals Exhibiting Confidence/Authority/Power
People with a high degree of self-confidence are normally more likely to be
successful than those who have low self-esteem. Moreover, those who exhibit authority
or dominance usually come out on top because they subconsciously make other people
feel weaker. So how do they move?
" They maintain firm eye contact and rarely looks on other body parts
underneath the nose.
" They speak with a low-pitched, slow-paced, downward-inflected voice.
" Chin tilted upwards.
" Chest projected outwards.
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" They maintain an erect posture, whether standing or sitting.
" They sit in reverse, with the back of the chair serving as their support or
shield. People who sit in this position are known to be bossy and aggressive.
" Their hands are clenched behind the back.
" Their hands are placed beside the hips.
" Their feet are on top of the table.
" They have a firm handshake, palms pointing downwards.
" They lean back with both hands supporting the head.
" They move with precision and with no hesitation.
" They walk solidly with forceful arm swings.
" They join the fingertips of both hands together (small finger of both hands
joined together, ring finger of both hands joined together, and so on). Palms
of both hands are not in contact with each other. The higher the hands are
elevated, the more confident they are.
" They extend one leg over the arm of a chair they re sitting in. When they do
this, it may also mean that they are apathetic, disinterested, or unconcerned.
They may be exhibiting the  I don t care attitude.
Moreover, you can declare your domination over other people by rising or
elevating yourself from them. It is not unusual to see taller people being in control over
the situation. Choose a chair or location where other people will have to  look up on
you. They will subconsciously think they are weaker and can easily be manipulated.
Signals Of Anger/Resistance
Many people rarely let their anger go out of control. They are more likely to
restrain their raging emotions. You must therefore be able to recognize any gesture that
signifies wrath or resistance to prevent any possible chances of the fireworks exploding.
Here are some hints:
" Their fists are clenched.
" Their hands or feet are tapping.
" One hand is clutching the other hand, arm, or elbow.
" Their arms are crossed over the chest.
" Their eyes are blinking constantly.
" Collar pulled away from the neck, like letting some air in during a hot day in
the summer.
" They kick the dust or air.
" Their arms are vertically placed on the table while the hands are gripping the
edge. Beware when they do this because it might mean something like  You
better get this done or else! or  Better listen or you ll regret this!
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Signals Of Nervousness/Tension
Nervousness can be a turn-off. If you re going to be interviewed in a television
show (hey, who knows?), you should be aware of your body movements. Signals
conveyed by nervous people include:
" Their fists are clenched.
" Their hands or feet are tapping.
" The bottom edges between the fingers of one hand are clenched with the
bottom edges between the fingers of the other hand. This is the position of
the hands when praying.
" Hands are interlocked (flesh between thumb and index finger of one hand
joined with flesh between thumb and index finger of another hand) and
pressing each other.
" They speak in a high-pitched, fast-paced, stuttering voice.
" They whistle to conceal and fight their nervousness.
" They are often clearing their throat.
" One hand is clutching the other hand, wrist, arm, or elbow.
" Their arms are at the back, where one hand is pressing the wrist or arm.
" Their arms are crossed, but they are gripping their biceps.
" Their legs are crossed while standing.
" They have a wilted handshake, palms pointing upwards.
" Their eyes evade you.
" Their ankles are locked or glued to each other. When accompanied by
clenched fists, this may indicate that they are holding back strong emotions or
feelings.
" They don t smoke. What?!? You thought people smoke because they re
nervous. But it is in fact the opposite. People who smoke only do so when
they are not tensed in any way.
When you hear them say  Whew, it means they are previously nervous but are
now relieved because their problems have been solved or they have survived a big
challenge.
Signals Made When They Are Doubting/Suspecting You
It s sometimes difficult to assume whether you are being regarded as a
trustworthy person, or you are being thought of as someone who is full of nonsense.
Here are some clues that may indicate suspicion:
" They glimpse sideways from the corner of one eye.
" They are rubbing or touching their eyes or ears.
" Their hands are tucked in their pockets.
" Their arms are crossed over the chest.
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" Their glasses are dropped to the lower bridge of the nose, with eyes peering
over them. This movement may indicate that you are being examined closely
(to the point that you get conscious).
There s one act you usually do when you are the one doubting yourself - rubbing
or touching your nose. This subconsciously occurs when you are uncertain of how to
answer a critical question or when you are concerned of other people s reaction to your
answer.
Signals Made When They Need Reassurance
Some people have this disorder where they feel that they are always making the
wrong decisions.  Should I really buy this? Maybe I should wait for a sale.  Can I really
get a better job after I resign from this company? These people do certain actions to
reassure themselves that they have made the right choice, that everything will be ok.
" They stick a pen in their mouth.
" They squeeze the chunky part of their hand.
" They rub the back of the chair (while sitting).
" They clamp their hands with thumbs touching against one another.
" They bite their nails (in some cases).
" They touch their throat (for women).
" They jiggle the coins in their pockets. (for those who are concerned about
their riches).
Here s what certain types of people would do when they want to reassure others:
" A woman gives reassurance to another female by holding both of her hands
and sometimes hugging her. The facial appearance of the consoling female
matches the solemn mood of the other female.
" A politician who would like to reassure you that he will be doing a good job
when elected in public office would shake your hand with his right hand and
cup it with his left hand.
Indications of Pride
People often show how proud they are of their material possession (for example,
a car) by leaning against it or by touching it. You can see the sparkle in their eyes and
you can sense the thrill in their voice.
How To Know When They Are Lying
People lie for a variety of reasons. It may be to cover up a fault or
embarrassment, to avoid upsetting other people, to encourage when no hope can be
perceived, or to be spared from petty hassles. It may also be due to more serious
psychological problems such as delusional imaging or extreme vanity.
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Here are some indications that are conveyed by people when lying:
" They speak in a high-pitched, fast-paced, stuttering voice.
" They are constantly swallowing and clearing their throat.
" They try their best to avoid having eye contact. This applies particularly to
people who want to avoid discussing a certain topic.
" They look somewhere else and glimpse from the corner of their eye.
" They stick their tongue out to moist their lips.
" They are blinking rapidly.
" They rub their throat.
" Their arms are crossed over the chest.
" They are constantly touching parts of their face, especially the mouth, ear,
and nose as if covering them.
" They scratch their head or the back of the neck.
" Their poses are closed, descending, and insecure.
" Their hands or feet are tapping.
" They always look down with shrugged shoulders.
" They are constantly moving from one place to another or changing their
poses.
" They are projecting parts of their body (feet) to an escape route (door).
Don't Jump to Conclusions
Every person has a unique body language. Although silence usually denotes that
an individual is reserved and relaxed, some people keep their anger within themselves
and stay quiet. (This is very unhealthy because rage kept up inside can explode
furiously anytime, causing serious casualties). A wide open mouth may indicate shock
or astonishment for one person, while another person who performs this gesture could
just be concentrating intently on a task he s doing. Constantly touching the mouth may
indicate lying, although the real reason might just be that the mouth is itching. :&
One way to overcome this dilemma is to watch out for other signals that jive with
the body language being exhibited. For example, you can confirm if a person is really
nervous if he exhibits many of the qualities of nervousness described above. Judgment
based on one or two gestures only may not be accurate enough, although they can be
dependable. Be aware of the body language, but also combine your observations with
the spoken words to get more hints regarding the inner feelings of another. Use this
power to your advantage.
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Chapter 2
Mirroring
Who would you rather be with? Your best friend who loves pizza as much as you
do, who's crazy about basketball like you are, who watches the same programs on TV
as you; or your next-door neighbor who's a vegetarian, hates sports, and watches those
shows that will bore you to dreamland?
The answer is obvious. You would want to be around people who have the same
behaviors, attitudes, and values as yours.
Birds of the same feather flock together.
Bookworms like each other's company because they share a common bond -
their love for books. Basketball fanatics flock together because they can RELATE to
each other's interests and ideas.
If you really want someone to like and trust you, you've got to exhibit the same
qualities as that person. And there s no better way to do this than by using body
language. Here s how it goes:
Match their facial expressions, gestures, posture, speech, styles, actions,
breathing patterns, values and beliefs. Put yourself in their shoes. In other words, BE
THEM.
By doing this, you are also matching their way of thinking. You may easily adapt
to their inner thoughts and views.
You may also do some crossover matching. For example, you talk at the same
rate as their breathing. Or you can scratch your chin every time their eyes blink. Get the
idea?
Be genuinely interested and curious with everything you can find out about them.
Discover their attitude. Know their life story.
This is what we call mirroring.
But mirroring should not be confused with mimicry. You should act with courtesy
and caution. Never let the person you're mirroring be aware of what you're doing. Just
imagine acting out shamelessly what the other person is doing. Every time he stands,
you stand. When he scratches his head, you also scratch your head. That would be
insulting. Never let the person you re mirroring have any chance to think that you are
mocking him.
Your main objective should be to influence the subconscious. Even if a person is
not aware that you're mirroring him, his subconscious mind realizes it.
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The person will subconsciously be at ease when you duplicate his manners
indirectly. He will feel very comfortable if you're both on the same level.
Correspond with Their Moods
If a person you re mirroring have lots of problems, don't come to him in a joyous
mood and say, "Don't worry about it. Let's watch a movie so that you'll forget about
whatever's bugging you."
He s in a foul mood. He expects you to feel for him, to empathize with him. Match
his disposition first, then say something like, "I feel bad for you. If there's anything I can
do to help, just let me know." All he wants right now is to be with someone who has the
same mood as he has.
A word of warning though. If someone has some really big emotional problems,
and you mirror that person, you run the risk of actually absorbing his emotions. So do
this activity in a low-risk situation.
Developing Rapport
The ultimate goal of mirroring is to build rapport. It's the time when you and the
people you re mirroring feel so close and in synch with each other that you feel like
you've known each other for years.
So how would you know if you've built rapport?
Mirror them. Match whatever characteristic, value, or behavior they possess that
you would like to copy.
After some time, touch your nose or cross your legs. If they do the same thing,
mission accomplished! You've already lowered their defenses to the point where they
are more receptive to your suggestions.
You can even build rapport even if a person you're mirroring is far away. Here s
how to do it:
1. Just relax. Clear your mind of all negative thoughts and create a bond by
focusing on the entire body of the person you wish to mirror. Make his image
so real and vivid.
2. Use your subconscious to enter his world. Feel the connection. Give out
positive projections uniting his entire persona into yours.
3. Think of what he may be doing at the moment. Then replicate his actions,
behaviors, and principles.
With this exercise, you can even emulate your role models. Let's say you want to
be as successful as your boss who is always traveling around the world.
Do the above exercise and you'll soon see some astounding results.
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Chapter 3
Body Language in Negotiations
In almost every point in your life, you unconsciously do the art of negotiations.
From haggling with your favorite flea market sales lady, to lobbying for a well-deserved
increase from your boss, negotiations are being made daily in your life. And would you
believe almost all aspects of the negotiation process involves body language?
In terms of the actual negotiation in business, body language is a very important
aspect. Reading body movements of your counterparts and making the right gestures
may spell the difference between success and failure in the negotiation process.
Early Signs
The first step in using body language in a negotiation begins the moment you
walk into the negotiation room. Be keen in observing their body language by focusing on
the whole body - the head, arms, hands, chest, tummy, legs and feet. If you achieve
this, you will be able to listen better. You will also be more perceptive in reading their
body language.
Personal Space in Negotiations
In the negotiating table, each person creates his own personal space, his own
territory. By business practice, people of higher status (e.g. president of a company)
command more personal space, and are usually conferred by other people in the
negotiating table.
For example, the authority over the most dominant chair (usually the head of the
table) is the apparent symbol of power. If this person occupies the dominant chair, a
good negotiator can repel this by strategic seating arrangement of teams or allies in the
negotiating table. You may sit in a way that you surround that person, or any seating
arrangement where you may comfortably get leverage.
First Impressions Last
In the negotiating table, the first move is the most crucial. Just like in the game of
chess, if you play the white piece, you get the built-in advantage because you draw first
blood, and the opponent s next move and game plan for that matter is dependent on
that crucial first move.
So make a good, firm, and calculated move. Begin with a positive body
language. Radiate your enthusiasm. In a meeting for example, look in the other person's
eyes with sincerity. Your eyes are the windows to your soul. If you can t maintain eye
contact, they might think you re hiding something or you re not sincere.
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Give a solid handshake. Hold the hand firmly but don't squeeze it. A common
fallacy is that we should squeeze the hand during this monumental time of the
handshake. This is certainly not advisable.
Press the hand one time while looking the person straight in the eye. Pressing
the hand once or twice may indicate excitement or vitality, but anything more than that
can make the other person uneasy.
Put Your Body Language Know-how to Use
During the negotiation process, observe their gestures. In the first chapter, you
were taught how to recognize if people are interested in what you are saying, if they are
casting doubts on you, if they are more open to accept your proposal, and even when
they are lying.
Be alert in recognizing these signals. Moreover, also be aware of your own
actions. You might be exhibiting signs of nervousness without you knowing it, and your
counterparts (who might also know body language) might take advantage of the
circumstances.
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CHAPTER 4
Body Language in Selling
Studies in Psychology tell us that the effect you have on others depends on what
you say from the mouth (7%), the manner in which you say it (38%), and by your body
language (55%). In addition, how you sound also imparts a message, so 93% of
emotion is also conveyed without saying the actual words.
This is also true in selling. In the real world, we sell tangible items and also ideas.
A concise way on how we can sell effectively is by simply using that old but very
powerful arsenal known as body language.
When you sell, you can use postures, facial expressions, gestures, mannerisms,
and your physical appearance to close the sale successfully. Most customers tend to
buy when triggered by their senses. The key here is to do everything you can to
positively affect their senses.
Most people believed the image projected by Saint Mother Theresa is a positive
image. She used her personality to convey a constant image of holiness and sincerity.
We bought the idea of her image.
Non-verbal communication also connotes that a man of few words is a man of
credibility. It's often not what you say that influences others; it's what you don't say. The
signals that you impart using body movements suggest comprehension, disposition,
morality, and compassion.
In selling, the instant you meet a target client, he is already examining you based
on your image and perception in a span of ten seconds or less. This is a crucial moment
in selling, as his first impression of you will definitely make a permanent mark.
Whether you make or break a sale can literally depend on the non-verbal signals
that you send during this crucial first contact. It s a must for readers of this book to
understand the facets of body language especially in selling. Americans, for example,
are somewhat categorized as one of the best in reading body language, because they
espouse thousands of non-verbal signs. This ability makes them formidable negotiators.
In addition, women are generally considered to be more adept to body language
than men because of their natural built-in instincts. Now you know the secret why some
women are more successful than men in the business or professional field.
As a rule of thumb, body language is being used most of the time all over the
world. The most common example is a nodding head (meaning  yes ).
But it is not necessarily the case every time. For example, shaking legs might
connote that a person is nervous, while it may just be a person s natural behavior. A
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person s eyes could evade you because he s hiding something, or it could also mean
that he s extremely shy.
Given these intricacies, what s important is to analyze what the message really
is. You can do it by looking at patterns. Look out for groups of signals that may have the
same meaning in relation to the verbal expressions, and also in cognizance to the
circumstances.
Once you have traced the patterns, it is easier to understand body language. It
will therefore help you make a sale.
Written below are some body language techniques to help make your sales
sizzle:
1. You can immediately analyze a person s personality by studying his style in
shaking hands. An assertive person holds your hand firmly when you shake
his hand. On the other hand, an individual with little or no confidence often
gives a frail handshake. A person who wants to win your trust would usually
shake your hand with his other hand covering the shake or holding your
elbow. Adopt a handshake that is firm, yet not crushing. Convey confidence
and professionalism, not dominance.
2. Posture is another aspect of body language. A slouching shoulder with your
eyes looking on the ground can indicate lack of interest. Standing straight with
your weight balanced on each foot gives you a more assured and relaxed
look. Always maintain a straight body, whether you re standing or sitting.
3. Match the straight open posture with a genuine facial expression. Dispose of
the sunglasses. The client may think that you are hiding something, as he
can t see through your eyes. When he looks straight in your eyes, he can tell
if you are lying, so be transparent. Lay down your cards and throw the shades
away. But be sure to avoid piercing looks. The client might get intimidated.
4. When doing sales calls and presentations, be sure to use sincere and open
movements all the time. Do not cross your arms, as this can ruin the trust of
your potential customer. The outward and upward gestures of your hands are
recommendable. If you lean back on a chair and place your hands at the back
of your head, it may drive your clients away as this is a sure sign of arrogance
and a false sense of confidence. Meanwhile, if you place your hands on your
waists, you are exuding positive confidence.
5. "Don't point. Pointing at a client is equivalent to death wish in selling. It is as
if you re waving your sales opportunity goodbye. Pointing is an aggressive act
that can be interpreted as hostility, so throw this gesture out the window if you
really want to sell.
6. In sales, here are signs that you are open for negotiations and are willing to
compromise. Unbuttoning your jacket means you are ready to talk and to
listen to a counter offer. Removing your jacket or rolling your sleeves up is a
very good sign for the client, as this means you are ready to decide or to give
in to the final price.
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You, as the seller, may also use body language as a tool to recognize and
counteract any potential objections by the client. The usual scenarios include the
following:
1. If the client s arms are crossed, it means he is disinterested. Use counter
measures like positive movements to cause them to uncross their arms, and
for you to begin the sales approach. When his arms and legs are uncrossed,
and his hands are open, this is the best scenario, as they are open to your
ideas& and a sale is more likely to happen.
2. Another good sales scenario is when the client mimics your gestures like
when you fix your hair and the client follows. It shows he is very receptive to
your ideas and open to buy your idea or product. If this is the case, throw all
your barrage of features and benefits, and close the sale! This point is crucial
as you can make or break the sale.
3. If the client covers his mouth, touches his nose, or the part near the eye,
there s a probability that you are losing the sale. Something you said or did
might have discouraged him. But don t despair. Do the selling process again;
but this time, do it differently. Reassure the client that he is getting a great
deal and encourage him to open up and share ideas. Open your palms and
unconsciously let him see you occasionally putting your palm to your chest
(this signifies honesty). Then try to reach that positive sales atmosphere
again and close the sale.
4. Always be alert to the signs the client is exhibiting. If the client shows interest
through his body movements, give the final sales blow and close the sale.
The client's body language may change from positive to suspecting. In this
case, take it easy, gather your wits, read your client s moods, and try to win
him back. Always exhibit openness and sincerity. When the client crosses his
legs and arms, this is a warning signal. Use mirroring techniques (discussed
in the previous chapter). You must make every effort to earn the trust of the
client, so that you ultimately can close the deal.
5. In worse cases where you are unable to close the sale, try to be professional
and diplomatic at all times. Thank the client for listening and shake his hand
with sincerity. Sales cannot be achieved overnight and you generally win
some and lose some. Closing the presentation on a positive note will leave a
good impression of you. Who knows, he might be your next positive client at
some other time.
Use your body every way you can in the selling process. Always be enthusiastic.
If you truly believe in the high quality of your product or service, other people will be
positively affected by your enthusiasm. Body movements can convince prospects to
become believers in what you are offering.
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Chapter 5
Body Language in Job Interviews
Gone are the days when the job seeker has to write the handwritten application
letter to earn that job interview. In this age of computers and cyber technology, most
employers prefer applicants who apply online, and more job seekers are looking to the
net for their job opportunities. But one thing remains the same - the body language of
the applicant during job interviews and how they make the first impression as they step
inside that interview room.
Your Type of Person
Based on your body language, an interviewer may know whether you are
confident or not, if you are the shy type or the friendly type, if you are a loner or a team
player, or even if you are telling the truth or not. They can tell if you are capable of
handling the job, if you are devoted, or if you re someone who can get along with other
employees. Based on their questions, the interviewer will not only pay attention to what
you say, but also on how you say it. The interviewer generally will find responses from
you that match their qualifications. How you can decode the body language of your
interviewer in relation to your own body language will determine the thin line if you get
that job or not.
Be Punctual
This is the most important aspect of the job interview  arriving on time. The job
interview is deemed as a very important appointment, and being late is a cardinal crime
with gravity that may cause you to lose that job opportunity. Your attitude regarding time
will send the wrong messages to the employer, and will tell a lot about your lack of
professionalism. Being stuck in traffic is a very lame and downright unforgivable excuse.
It is better to be early by one hour than to be a minute late.
The First Encounter
When the interviewer comes to the room to meet you, do not offer your hand for
a handshake unless the interviewer offers his hand. Shake hands firmly, but do not
squeeze. Maintain eye contact.
Proper Body Posture
Body posture is important during job interviews and you can adopt the following
stance. At the beginning of the interview, sit up straight in your chair, with your back
leaning against the back of the chair. Do not slouch or move sideways in your chair
because it might be perceived by the interviewer as a lack of interest or boredom. On
the other hand, sitting on the edge of your chair can impart a message that you are a
little nervous and that you feel uneasy with the situation.
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When the interviewer says something, it is advisable to lean forward a little. This
shows interest and attention in what the interviewer is saying. You can tilt your head a
little to show that you are listening closely.
Proper Gestures
Do not cross your arms because this might be perceived as a defensive move.
Just place your hands loosely on your lap or just put them on the armrest of your chair.
By doing this, you will also be able to make hand movements to support what you are
saying.
While speaking, you may nod your head occasionally to expound on a subject or
to give more meaning to what you are saying. Hand movements can also help to spice
up the conversation. The interviewer would think that you are comfortable with the
interview process if you make hand gestures.
Too much hand movements at the beginning of the interview may not be a good
idea. The proper way is to add them gradually throughout the interview.
Be aware of your interviewer s hand movements as well. If they use their hands a
lot to make a point or to clarify something, you can do the same thing as well
(Remember mirroring?). When they don't make many movements, do the same thing as
them. It is important to adjust your gestures to that of the interviewer to establish
rapport.
Be alert to unintentional gestures that you may make sometimes due to tension.
Some of the acts that may irritate the interviewer could include:
" Tapping your fingers across the desk.
" Shuffling your feet.
" Biting your nails.
" Toying with a pen.
The Panel Interview
Being interviewed by one person could be a piece of cake for many. But being
interviewed by a group could be a confusing ordeal, especially when it comes to who
you should look at during the interview.
It is important to maintain eye contact with all the interviewers at an equal extent.
By looking uniformly at them, you will establish their trust and you will gain composure
throughout the interview process.
When one of the interview partners asks or says something, maintain eye contact
with him until he ceases speaking. This will indicate that you're listening attentively.
While he is speaking, he may also look at the other interviewers. When he looks at you
again, you can nod your head to encourage him to continue speaking.
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When you answer a question, look first at the one who asked. But while you are
answering, you should take turns looking at each of the other interviewers as well. You
should direct yourself again to the person who asked the question when you want to
prove a point, when you want to emphasize something, and when you are done
answering.
Body Language of Your Interviewers
Observing the body language of your interviewers is as important as being aware
of your own body movements. The body gestures of your interviewers can give you an
indication of how well you are coming across to them. This can serve as a signal to
change your approach at an early stage before they give you the thumbs down.
For example, when you did something that displeases the interviewers, they will
show their annoyance through body language. When they sigh, shake their heads, look
down, or fold their arms and lean back, you can take this as a sign of discontentment or
irritability. The interviewers might not consciously notice that they re exhibiting their
body movements at first, so you still have a chance to shift your strategy.
It s Okay to be Nervous
Knowing how to act confidently using body language can increase your chances
of passing the interview. You can utilize this knowledge to conceal your anxiety a little,
but this is something you shouldn't worry about too much. Many applicants are tensed
during an interview, and they would not want to let the interviewer know about their
inner feelings. However, it is completely understandable to be nervous at this stage. It is
completely normal.
Your nervousness may even indicate how valuable getting this job is to you. If
you weren't nervous, and you act like a happy-go-lucky person, you might be perceived
as someone who is not very interested in the job.
The interview not only functions as a way of determining who among the
applicants is most capable of performing the job well, but it is also a means of allowing
the interviewer to get to know more about the applicants. It's a first encounter with an
individual that you might soon work together with. If that s the case, then the interviewer
(who could be your boss) should actually feel the same way as you are. Nervousness
often accompanies excitement.
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Chapter 6
Body Language in Meetings
Communication occurs constantly in a meeting. Not many people are involved in
speaking, but almost everyone (if not everyone) would exhibit body language signals
that divulge what they are actually feeling inside.
If you are the leader of the meeting, it is important to know if the attendees are
interested in what you are saying, or if they agree with your ideas. Early detection of
boredom or disagreement is crucial in order for you to change your approach or present
a different proposal when necessary.
When you see most of the attendees reclining back in their chairs or just staring
blankly without blinking an eye, it likely means they are not interested in the topic being
discussed. Do not prolong the discussion or do something that will break the monotony.
When the attendees nod constantly, it means they are agreeing with what you
are saying.
When the attendees cross their arms, touch their nose or mouth, sit back, and
worse, shake their heads, they oppose your ideas. Time to think of some
countermeasures to neutralize the situation.
When an attendee breathes deeply, it probably means that he wants to interrupt
the conversation and express his point of views.
Observe also other body gestures, such as:
" Changing the intonation of the voice.
" Frowning.
" Looking down at the ground
" Drumming fingers in the table.
" Exiting the meeting room.
You need to detect the inner feelings of each attendee and bear in mind how this
can affect the reaction of the other attendees. If the topic being discussed becomes  too
hot to handle, it might be better to re-schedule the meeting at another time. Some
emotional people can exhibit great facial expressions and body gestures. Recognizing
them early in the meeting can prevent any undesirable emotional outbreak to occur.
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Chapter 7
Body Language in Flirting
Male and female courtship signals have been studied, and the basic conclusions
are that these signals are completely unconscious. The more you consciously
understand the signals, the better and more successful you will be when courting the
object of your desire, whether it is the man or woman of your dreams.
To master the art of successful flirting, you have to feel good about yourself first.
Be confident. Be yourself, or else you will look deceitful or desperate. Flirting can be
utilized in just about anything, not just in attracting the opposite sex, but also in attaining
just about anything you want in your life. This can be described as good flirting. Good
flirting should be done with a precise understanding of what you really want, coupled
with positive sensations.
I have interviewed a number of successful men and women in the field of
network marketing and advertising in their 30s and 40s. Here are their tips on how you
can put good flirting to your advantage:
1. Don t worry about whether you are making a good impression or not. Instead,
analyze how you can make the other person feel good. By doing this, you will
get the feedback you are expecting. Soon you will make the connection.
2. Flirting can help you make friends or impress a client if you make yourself
approachable. Put a smile on your face, as it gives you an aura of being
friendly.
3. Remember that you cannot attract people just by sitting or standing like a
statue. There will be instances when you will encounter a person who gets a
little bit too close for comfort feel, or someone who makes you feel you are
already invading privacy. No matter what you do, you would get a so-called
 vacuum reaction. Tough one, huh? You can avoid this by using gentle
moves and by calibrating the person s reactions to you. Be aware of these
signals: mouths get larger, the lips swell, eyes widen, pupils dilate, skin
flushes and changes color, muscles around the mouth move, among others.
4. Be persistent. Flirting works best when you are patient. By being such, you
will have room for improvement if at first you aren t getting the results you
want. If you fail the first time, do it again the second time, third time, just keep
trying. Try different approaches until you realize what will really work best for
you. If you were rejected, don t give up. This goes with the sayings,  To err is
human and  Nobody s perfect.
5. This is probably for me the most interesting and somehow funniest tip I got:
 Practice in the mirror, only then can you make it perfect! This is especially
true in meeting friends and prospects, because flirting may involve unwanted
actions and attention which can put you in the bad light. You may be
spontaneous in your actions, but you can t guard yourself if you are already
overdoing it, and I supposed you don t want to be in that situation. Try
practicing with your close friends and ask for feedback.
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6. Make the first move! Opportunities knock only once, so if you want something
or even someone, go for it, now! Let go of your inhibitions. But remember to
apply positive or good flirting. Who knows if the person you meet at that
moment is your gateway towards the fulfillment of your dreams.
Let Your Body Attract
Do you know why some people seem to have an easier time attracting the
opposite sex? Here's what you can to do in order to catch the eye of your Honey Bunch.
1. Smile sincerely and frequently. In his article  The Six Don Juan
Commandments of Body Language, Allen Thompson wrote that smiling is
 The simplest, most obvious, and most powerful of the body language
commandments. He also mentions that  Smiling conveys, both instantly and
clearly, many wonderful things about yourself. Smiling demonstrates
confidence, friendliness, a positive attitude, a good mood, and it gives the
impression that you're someone who is, most likely, fun to be with. It's also
very difficult to ignore.
2. Have a sense of humor. Learn to laugh at petty matters. People love to be
with those who can turn any situation into a funny setting.
3. Maintain eye contact. Your eyes are probably the most expressive parts of
your body. When you look at your dear one constantly, you are expressing
your sincere intentions. Eye contact also establishes a bond between two
persons. They would naturally feel more comfortable in each other s
company.
4. Nod your head. By nodding, you signify your approval and you encourage the
other party to continue talking. You give reassurance that your loved one is
doing ok.
5. Be open, physically. Do not cross your arms across the chest or hold
obstructive objects (such as a food) between the two of you. Put your hands
on your sides (and if possible put your palms up) to convey openness.
Knowing If The Apple Of Your Eye Is Interested
Do you want to know if that special someone is interested in you as well? Let's
assume you're a man. You see a gorgeous lady that made your heart beat faster. Look
at her with extreme confidence letting her know you are interested. Then wait for her
reaction. She may be a bit shy to stare back at you, so it's natural if she shifts her
glance. Here's how to find out if she's attracted to you.
" If she looks down and away, she's interested.
" If she looks to the left or right, she's not interested.
Moreover, how will you know if a person is attracted to you just by observing
body signs? A girl, for example, is flirting if she espouses the following body language:
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1. Her lips show the way. She wears that big smile with her teeth exposed and
with a relaxed face. She bites her lips or shows her tongue, or she licks her
lips and touches the front of her teeth.
2. Her eyes show you everything. She looks at you with a deep stare and her
pupils are dilated. She raises her eyebrows seductively and gives you a wink
from a distance, or when she is talking to you. And of course, the most
common one - she blinks her eyes more than usual and shows you that
fluttering eyelashes.
3. She gets herself noticed by the stroking of her hair. She may push her fingers
through her hair, twirl it around her fingers, or throw her hair back off her
shoulders.
4. She shows a little more skin on her clothing. The hem of her skirt goes up a
little further exposing her legs, or she fixes her clothes more than usual to
look a little better.
5. You can tell it from the way she sits. She sits with an open leg or crosses her
legs in a manner where her thighs can be seen. Or her legs are rubbing
against each other or against the leg of the table.
6. Her hands mirror how she feels. She rubs her wrists up and down in a
suggestive manner. She rubs her chin or touches her cheek, and in a bold
way may even unconsciously touch her breasts. She plays with objects on the
table, fondles keys, or rubs a drinking glass in a flirting manner.
On the contrary, how does a man show his interest in a woman? It s much
simpler. Maintaining eye contact, smiling frequently, and exhibiting confidence through
his actions are the main ways.
Conversation Openers
If you want to start a relationship, you've got to initiate the dialogue. Here are some
great openers.
" If your special someone is a specialist, ask "How do you& ?" or "What's it like
to& ?"
" Ask about experiences, like "Have you ever tried to& ?" or "Have you ever
gone to& ?
Find out what interests your special someone. Give compliments in-between
conversations. Always stay calm and relaxed. Be curious and interested. Nod to signify
that you're listening. Say, "Wow," "Great," "I see," etc.
The Touch
A simple touch to the body can have a thousand different meanings depending
on how you perceive the power of touch in body language. It is a basic need to be
touched. We definitely need to be stroked and have physical contact with other people
to survive. As we mature, we continue to heed that need of touching and being touched.
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Touch can convey respect and trust, and is also a way to differentiate power
between people.
Touching as an ingredient of body language can be a powerful tool if done with
finesse, with precision, and with accuracy. You must learn the art of touching in order
to send your signals to the other person.
Timing is important, as some people will react negatively if you touch them too
soon or too much. It has to be done at the right time in a suitable way, or the result
would not be one that you expect. Be keen to the circumstances and the mood.
You can determine the appropriateness of your touch and your ability to adjust to
the circumstances, by how your receiver reacts to it. If the person seems to lean or get
closer to you, you ve made the right move. But if the person seems to back off, this
means you did not touch properly, so you have to make some adjustments.
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Chapter 8
The importance of Communication & Body Language
Undeniably, communication is as important as life itself. It would be unimaginable
how chaotic the world would be without communication. Even primitive people tried to
find ways to communicate when things were much simpler then. In our modern and fast
paced age, its necessity is a thousand folds over.
There are varied forms of communication. Each form is valuable, non-verbal
communication being one of them. One of the illustrations that somewhat resembles or
falls under the category of non-verbal communication is the way the deaf and mute
communicate. But probably, the most profound form is body language.
It is probably the least known, not because it is the least effective but because it
is the least noticed; yet it is one of the most practiced, subconsciously. We are all using
it but we hardly notice that we re doing it. It s one of the most reliable sources of truthful
information.
Action speaks louder than words and body language is the literal translation to
this statement. If time is a factor in the delivery of a meaning, body language may be the
way to communicate. This is another essence of action speaking louder than words.
Body language is made available to us naturally. It comes spontaneously. All you
need to do is to know how to interpret and develop it to its full potential. Don t deny
yourself this skill. Yes, this is a skill. And what you have just read and learned from this
book will be beneficial to you in every activity you engage yourself into. Read this book
over and over again if you have to, till you are comfortable with this new skill. Use this
book as a reference and study other quality materials (View suggested readings -
Appendix). You ll be delighted you did.
Remember to keep this in mind: Learning body language from this book does not
stop here. Experience is the key factor. Experience will sharpen your body language
skills to greater heights and consistency. Body language may not be absolute but your
degree of efficiency will certainly be high.
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Chapter 9
The most CLOSELY GUARDED Secret of Master Communicators
How important communication really is? What is the difference between Master
communicators and the  average Joe ? Well, I ll tell you straight: Master communicators
live in a completely different level of power and accomplishments. IF you aim to improve
ANY aspect of your life whatsoever, the BEST thing you can do for your life is to learn
the most you can about the  secret art of hypnotic communication. There s no way
around it.
Until a few decades ago, this kind of information was available only to insiders in
certain secret societies (this is not a joke, secrets society still abound today, and MOST
top politicians belong to one or another). But thanks to one brave man, this knowledge
has been unveiled to those willing to learn it& pay close attention&
Did you know that it was ILLEGAL for doctors to use hypnosis in America until
the great Dr. Milton Erickson (one of the people who most influenced NLP) used his
incredible power on some very important people?
And changed their minds without them realizing...
Even though Milton Erickson had been a college professor, doctor, and
psychiatrist& . it was still against the American Medical Association rules and
regulations to use hypnosis with patients.
Everyone knew that hypnosis had amazing power. Erickson thought that it was
just this power that made the establishment ban its use.
So Milton Erickson spent a lifetime perfecting the skills that allowed him to take
hypnotic control of his patients by just  talking to them . It was the only way he could
keep his license to practice medicine!
There are literally thousands of stories of what Dr. Erickson accomplished
through conversational hypnosis, but I d like to tell you just one& How Conversational
Hypnosis Saved A Maverick Doctors License And Changed The USA s Laws About
Hypnosis
It was illegal to use hypnosis Dr. Erickson spent his entire life learning to hypnotize
people without them knowing it!
He just talked to people in that special way of his, having a quite natural, normal
conversation as far as anybody could tell...
But within minutes, and sometimes seconds, people would simply do exactly
what he told them to do.
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-Without question.
-Without hesitation.
-And without any problems later on too.
That's because people thought it was their idea to do what Dr. Erickson had
instructed them to do all along!
When the American Medical Association started hearing stories about what Dr.
Erickson was up to he was summoned to a professional tribunal to be stripped of his
qualifications.
In 1953 the American Medical Association caught wind of the fact that the
renegade psychiatrist Dr. Erickson was doing hypnosis with his patients. They
scheduled a  disciplinary hearing in New York where he was to be stripped of his
license, his livelihood, and send home in shame.
Milton Erickson knew that the president of the AMA lived in Los Angeles.
He found out when the president would be flying to New York, and he arranged
to fly out with both the president and another board member.
The atmosphere was strained and difficult for the first moments of the boarding
and the flight.
But soon the two board members started to have strong feelings of rapport and
respect for Dr. Erickson.
And the more he  talked & . in that special way of his & . his companions got
more comfortable & . and more relaxed& . and more relaxed& .. and still more
comfortable & until&
The Two Grey-haired AMA Officials Just Listened With Glazed Eyes And
Agreed To Everything...
By the time the 3 doctors got off the plane, they were all fast friends. The
hearing, instead of being a professional massacre, had all the charges dropped against
Dr. Milton Erickson.
Dr. Erickson knew he was never going to be in trouble - not with his hypnotic
power. He simply arranged to bump into the president of the Association and have one
of his "chats". He quickly and easily hypnotized the president into believing he was
innocent of all charges and that hypnosis should also be legal.
THE MOST POWERFUL COVERT HYPNOSIS COURSE AVAILABLE  VIEW VIDEO PROOF 31
Body Language Secrets for Power and Love  Power-Tech International, Inc. 32
Instead of a professional massacre at the tribunal, all charges were dropped!
And the next year hypnosis was made legal.
Sadly Dr. Erickson died in 1980 and his work has largely been kept AWAY from
the public for obvious reasons. After all the authorities don't want everyday people to
have this kind of power at their fingertips.
That's why Dr. Erickson's work is safely hidden away...guarded by the
Ericksonian Foundation who will refuse to allow you access to it unless you are a highly
regarded Doctor or Psychologist. That is until now.
You see every trick, tactic and technique Dr. Erickson discovered or invented on
conversational hypnosis has now been exposed for the first time by a maverick
hypnotist who has finally broken the silence after 27 long years...
I'm sure if the authorities or the Ericksonian Foundation have their way...it won t
be available to you for much longer. So if you want to have the same power as the
legendary Dr. Erickson I suggest you check this course out now while you still can.
I could NOT SLEEP for two days after I READ this page and WATCHED the
VIDEO of a man filmed using these Amazing Control Powers to make cashiers &
bankers hand over bundles of cash without any resistance or memory!"
Check the VIDEO below:
CLICK HERE NOW
THE MOST POWERFUL COVERT HYPNOSIS COURSE AVAILABLE  VIEW VIDEO PROOF 32
Body Language Secrets for Power and Love  Power-Tech International, Inc. 33
Appendix  Suggested Reading and training
If you want to delve deeper into this amazing science, these are the BEST resources for
Personal Power, Body Language and Covert Hypnosis available:
" Who Else Wants To Discover A
Rebel Psychiatrist's Amazing
Secret That Lets You Put People
Under Your Control Quickly &
Easily & and Get Them to Do
Anything You Want?"
WHATCH THE AMAZING VIDEO PROOF!
" Influence anyone to
follow your lead " Compel colleagues to do what you suggest
" Get clients & customers " Get just about anyone to say  Yes
to buy from you
" Have children & teens obey your commands
" Command new respect
" Keep your lover(s) eternally loyal
with everyone
" Negotiate with stellar CLICK HERE
success
 If my book could help you become one of the
most popular, desired, and magnetic persons in
town, would you be willing to try it risk free?
TOP politicians, religious leaders, super persuaders, and successful
salespeople know it AND use it on a daily
basis to influence YOU!
In a few minutes you will learn HOW TO ATTRACT, SEDUCE,
PERSUADE, HYPNOTIZE and SELL TO MOSTLY ANYONE YOU WANT,
ANYWHERE, ANYTIME....
" Don t go on a date&
" Don t make a sales call&
" Don t make a business presentation&
" Don t try to convince someone to your point of view&
" Don t give a public speech&
before you finish reading this book AND the BONUS Personal-
Power Package that comes with it!. It can increase your chances of
success by at least 75%. This is my personal guarantee to you.
START USING IT TODAY! VISIT: www.covertpower.com
THE MOST POWERFUL COVERT HYPNOSIS COURSE AVAILABLE  VIEW VIDEO PROOF 33
Body Language Secrets for Power and Love  Power-Tech International, Inc. 34
HE HAS DONE IT AGAIN!
After making his powerful Liberation Breath Process System AND his amazing
Mental Alchemy Prosperity Formula freely available worldwide, he decided to offer
the exact same results-only guarantee that he offers to his private
students to candidates all over the US!
The ONLY Personal Power Coach who can dare to charge ONLY FOR RESULTS, NOT
for promises, gave in to the request of hundreds of his distant students and
decided to tutor them PERSONALLY, by web, e-mail AND phone...and the BEST
thing is: Those brave enough to take up this unheard of challenge will NOT pay in
advance for lessons, but always at the end of each phase! ONLY AFTER THEY
HAVE EXPERIENCED THE POWER OF HIS TECHNIQUES AND SEEN AND FELT
TANGIBLE RESULTS. PERIOD. WHO ELSE HAVE THE GUTS TO OFFER THIS?
Forget about "100% money back guarantees". Forget about going through a lot of
trouble to get a refund. Forget about any risk. We LITERALLY took ANY risk away
from our offer.
In most cases you invest wondering what you will get back from your
investment...with us, WE WILL SHOW YOU WHAT YOU GET BEFORE YOU
INVEST...and let me tell you...if you really follow the teachings and practices
taught by this man, your life will never be the same!
VISIT: www.ttmentoring.com
THE MOST POWERFUL COVERT HYPNOSIS COURSE AVAILABLE  VIEW VIDEO PROOF 34


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