a1

UNIT4

^ Consumer trends

— IO Work in pairs.

1    What are the opening hours of most shops in the city centre in your country? Were the opening hours different when you were younger?

2    What do teenagers in your country spend most of their money on? What did you use to spend your money on when you were younger?

3    Do elderly people in your country spend or save their money? What will you do when you are older?

© Match the phrases in A with the definitions in B.

A		B
1	in linę with	a	money spent by people in one house
2	retail outlet	b	years that someone is likely to live
3	household expenditure	c	babies born during a particular period
4	single-person household	d	money to spend after paying taxes, etc.
5	birth ratę	e	child who needs financial support
6	life expectancy	f	house with one person living in it
7	dependent child	g	similar to
8	disposable income	h	shop or storę

@ Read the article Changing consumer trends in Japan. Answer the ąuestions.

1    What changes does the article identify in the spending habits of these groups?

•    office workers    •    young single women

•    business people in their 50s    •    senior citizens

2    What changes does the article identify in these areas?

•    shop opening hours    •    divorce ratę

•    eating and drinking habits    •    proportion of elderly people

•    women in the workforce

CHRNGING CONSUMER TRENDS IN JRPRN

There are big changes happening in the way people spend their money in Japan.

Morę people are shopping round the dock, single women in their 30s are now a major market force, and senior citizens are becoming known for their spending power. Changes in population, family structure, and employment practices at the end of the last century caused these new developments. The birth ratę is falling, people are living longer and marrying later - and as a result they're spending morę.

24-hour shopping

Consumer spending is becoming a 24-hour business - and business is booming. For example, when one men's clothing storę started opening its doors round the dock ten years ago, sales immediately increased by 20%. Nowadays, one third of its annual sales are to customers who come in between 10 p.m. and 7 a.m. - and this is in linę with national figures. Many customers are office workers on their way home. Morę retail outlets are expanding their night-time opening hours because shoppers are often morę relaxed at night and spend morę money.The type of goods people buy is also changing. For example, fewer people are eating traditional food and the consumption of western-style meals is increasing. People are drinking a lot less sake and a lot morę red winę. They are also drinking less whisky, but morę beer.

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