19304 skanuj0006 (466)
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LAURA ASHLEY
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HanpnMep, aah aAeKBaTHoro BocnpHHTHH TeKCTa, peKAaMHpyroipero KOMnaHHio AT&T, Heo6xoAHMO noHH-MaHHe 3naqeHHH cf)pa3bi «No woman is an island, unless she wants to be», KOTopan HBAneTCH aAAio3HeH Ha CTpoKy H3 CTHXOTBopeHHH AacoHa AoHHa «Meditation XVII» «ATo man is an island, entire of it self». AaHHan (jtpaaa 03Hana-eT, HTO HH OAHH HeAOBeK He MOHCeT HaXOAHTbCH b adco-AKDTHOH H30AHH.HH OT APyrHX, a ee aAAK)3HBHOe HCnOAb-30BaHHe b peKAaMHOM TeKCTe noMoraeT ydeAHTb noTeH-U(HaAbHbIX KAHeHTOB B TOM, HTO HMeHHO KOMIiaHHH AT&T
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KaK H3BecTHO, pydpHHHan peKAaMa xapaKTepH3yeT-ch npeodAaAaHHeM ^yHKpHH coodmeHHH HaA cjDyHKpHeń bo3ashctbhh. JlocKOAbKy k onpeAeAeHHOMy paaAeAy, npeA-craBah 10uj,eMy pydpHHHyro peKAaMy b ra3eTe hah ncypHa-Ae, noTpedHTeAb odpaipacTCH b tom CAynae, ecAH ero y;*ce HHTepecyeT Ta hah HHan TeMaTHKa (HanpnMep, noRymca AOMa, CAana KBapTHpu BHaeM, npoAa>Ka aBTOModHAH, MeAupHHCKHe ycAyrn h t. a.), b 3aAanH cocTaBHTeAeń TeKCTOB bxoaht b nepByK) onepeAb npeAOCTaBAeHHe hh-TaTeAio HHTepecyioineH ero HHtjiopMapHH. JTocKOAbKy HHTaTeAb yxce 3aHHTepecoBaH b odcy^ĄaeMOH TeMaTHKe, cocTaBHTeAHM TeKCTOB He npHXOAHTCH npHderaTb k Tipa-nnn TeAbHO npOAyMaHHOMy HcnoAb30BaHHio hpkhx cthahcth-necKHx npneMOB, AeAaiomnx TeKCT npHBAeKaTeAbHUM h
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B pydpHHHoń peKAaMe HcnoAb30BaHHe addpeBHaTyp HBAHeTCH CpeACTBOM AHHrBHCTHHeCKOH 3KOHOMHH H nO-3BOAHeT b cjKaToń c|)opMe npeACTaBHTb HandoAee noAHyio HHC^opMapHio o peKAaMHpyeMOM npoAyKTe hah ycAyre. B peKAaMe Ha pa3BopoTe addpeBHaTyp bi HepeAKO ncnoAb-3yK)TCH AAH npHAaHHH TeKCTy Bbipa3HTeAbHOCTH H OpHTH' HaAbHOCTH. TaK, addpeBHaTypbi Moryr HrpaTb poAb hho-CTHAeBbix BHeceHHH b peKAaMe. HanpnMep, peKAaMa KocMeTHHecKoro npenapaTa, paccHHTaHHan Ha peAeByio ayAHTOpHIO, B KOTOpyiO BXOAHT HCeHipHHbl MOAOAOTO H
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PeKAaMa Ha pa3BopoTe OTAHHaeTCH doAbiueń AOAroBen-HOCTbio: OHa ocTaercn aKTyaAbHoń Ha npoTH:*:eHHH 6oAb-mero BpeMeHHoro 0Tpe3Ka, neM pydpHHHan peKAaMa, koto-pan TepneT cbokd aKTyaAbHOCTb no Mepe npHofipeTeiiHH hah peaAH3apHH peKAaMHpyeMoro npoAyKTa. HcKAioHeHHeM HBAHeTCH HHtflOpMapHH O npeAOCTaBAeHHH Tex HAH HHbIX ycAyr, KOTopan ocTaeTcn aKTyaAbHoń b reneHue Bcero cpo-Ka cymecTBOBaHHH paaMemaiomeń peKAaMy opraHH3au,HH.
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toto, hto HBAHeTCH ero AOMHHaHTOH. Ecah b pacner npnuH-MaeTCH noBbimeHHe ypoBHH npoAfOK, to noAodubie npneMbi (KaK yTBepjKAaiOT aBTopbi TeKCTOB) 3T0My cnocodcTByioT. C APyTOH CTOpOHbl, HeAb3H 3a6bIBaTb, HTO peKAaMa HBAHeTCH HacTbio MaccoBOH KyAbTypbi, noBTOMy CAeAyeT ynnibi-BaTb, HTO peKAaMa BAHHeT Ha MHp0B033peHHe H o6m,HH KyAb-TypHbiH ypoBeHb HapHH.
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SRINIYAS UNIYERSITY Datę: 17.10.2018NOTICE The MSW III Semester examinations will be held from Decem
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