46597

Complete ihe extracts about Customer Relationship Management. You do not need all the words listed helów:

1. Most senior_say tlieir companies should be customer-focused. Yet when budgets

are_, some of tlie first_to be cut are for marketing and IT. botli of_are

supposed to help companies better understand and serve cnstoiners.

2.Customer relationship management (CRM) is a business strategy wliat helps a company integrate

_and forge a tight connection with the customer. The promise is_using technology

and human_strategically. businesses can transform tliemselves into the proverbial friendly

generał storę - to _ the same levels of customer service tliat were typical decades

narrow / provide / resources / expenditures / were / last / executives / itself / that / ago / which / tight CORRESPONDING WITH CUSTOMERS

There are several words missing from the foliowing letter of compłaint. Identify them in the list below and Fili in the gaps.

Dear Mr. Murphy,

Late deJivery of documents

I am writing to you to 1)_my dissatisfaction with your document-delivery setvice.

Last Monday we 2)_you to deliver 3)_important legał documents to our offices in

Budapest in time for a meeting with company 4)_on Monday moming. The documents did

not. in fact, 5) _ _ them umil 4 o clock on Friday afternoon. with the result that we 6) _ _ to

cancel the meeting and reschedule it for tliis week. This nearly resulted 7)_us losing an important

contract

1 would Uke to remind you that we are a long-stauding Client of 8)_and that we 9)

_on you to provide us with a trouble-free service. I must emphasise tliat we will only continue to

use your service if deliveries continue to be 10)_in the futurę.

Yours sincerely,

XYZ.

problem-free / in / lovers / my / express / write / asked / admitted / some / litde / lawyers / arrive / reach / had / must / yours / rely / on / troublesome

CONFIRMATION OFREWARD

I. Read the formal letter below and supply the missing prepositions. In some gaps no preposition is necessary.

Dear Carl. Robert and Maria.

Confirmation of reward

I am very pleased to announce tliat the project tliat your team presented 1)_tlie annual TechStart

business award committee bas been selected as tliis yeaFs winner.

Congratulations to you all for your excellent Rainbow Systems project, which we hope will now have tlie oppormnity to develop into a viable business venture.

It is a great pleasure for me to be able to confirm 2)_tliis award and to know that your team will

now be able to benefit 3)_the financial and materiał assistance that TechStart will put 4)_your

disposal. We will be arranging a meeting in late October with you and all of those who will be involved 5)_the StartU p programme.

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