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in real, compie\ scenarios, and it gives management pre-launch a sense of progress as the product is being used in practice.

In fact, the phrase "eat your own dog food" can niean two things. It can refer simply to a company using the products that it niakes to carry out its own day-to-day business. Microsoft Ls a well-known e\ample of a company that emphasizes the ase of its own software products inside the company.

The other meaning of the phrase "eat your ow n dog food" refers to a company testing the products that it makes by actually using them in real-world situations. It is a \aluahle reality check that the product is actually as good as the companies say it Ls. Beta versions of a product are gis en out to a large group of users to test before it Ls sold to the public. Testing yersions are generally fairly dose in look, feel and function to the finał product: however, design changes often occur as a result. For this purpose, usually only prerelease beta versions of a product are considered "dog food".

The rationale for this policy Ls that if a company uses its competitors' products. thLs slums a lack of confidence in its own products and this, in turn, sends a negative message to its consumers.

(TŁUMACZENIE) „Jedząc własną karmę”

Jedzenie własnej kanny, nazywane też dogfooding jest kiedy firma używa produktów, które zrobi. Dogfooding może być sposobem dla przedsiębiorstwa, by zademonstrować zaufanie dla swoich własnych produktów, a więc rodzaj referencyjnej reklamy. Przedsiębiorstwo, które ‘zjada własną kannę’ wysyła wiadomość, że uważa własne produkty za najlepsze na rynku.

Na przykład Microsoft i Google podkreślają wewnętrzne użycie ich własnego oprogramowania. Microsoft jest najwybitniejszym przykładem pr zedsiębiorstwa oprogramowania znanego dla dogfooding. W 1988, kierownik Microsoft Paul Maritz wysłał dla Briana Yalentina. testowego kierownika Microsoft LAN email zatytułowany .jedząc



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