Ronald McDonald to promote fitness
Today s contents
The Article 2
Warm-ups 3
Before Reading / Listening 4
While Reading / Listening 5
After Reading 6
Discussion 7
Speaking 8
Listening Gap Fill 9
Homework 10
Answers 11
9 June, 2005
Ronald McDonald to promote fitness 9 June, 2005
THE ARTICLE
Ronald McDonald to promote fitness
BNE: Ronald McDonald is having a change of image. The
mascot clown from the world s largest fast food chain of
restaurants is to become sportier. Ronald will start promoting a
more athletic and active lifestyle to kids. TV ads will screen
from June 10 with the new look clown wearing a more figure-
hugging jumpsuit. In the ads he is overflowing with energy. He
juggles fruit, he snowboards with superstar basketball player
Yao Ming and plays soccer. The ads are packed with images of
energy and fitness. There are juicy looking, fresh strawberries
everywhere, but not a hamburger nor a french fry in sight.
McDonald s is trying to abandon traditional images of fries and
burgers dripping with cholesterol. It wants to encourage
children to get on the move. Jeff Carl, vice-president of global
marketing, said: We felt it more appropriate to expand the
discussion to all foods at this point. He didn t mention whether
the healthful message of the ads would mean healthier menus
in the restaurants. Mr. Carl simply explained that Ronald is
encouraging children to get up on their feet and start
moving. This may help improve McDonald s image. The
company is often blamed for increasing obesity in children.
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Ronald McDonald to promote fitness 9 June, 2005
WARM-UPS
1. HEALTHY KIDS: Are kids today healthy? Do kids need to get on their feet
more? Write down three things that kids need to stop doing to become healthier. Write
down three things that kids need to start doing to become healthier. In pairs / groups,
compare your ideas.
2. McDONALD S MESSAGES: McDonald s wants an image full of healthy
living and eating. Do you believe their ads? In pairs / groups, talk about how true you
think these Mc-Messages are:
a. McDonald s food is healthy.
b. McDonald s restaurants are real restaurants.
c. Smiles and fantastic service are for free.
d. Hamburgers do not result in obesity. Not exercising results in obesity.
e. McDonald s Happy Meals are great for kids.
f. Ronald McDonald s official title is Chief Happiness Officer .
g. McDonald s is the best place for kids parties and free, cheap, plastic Disney toys.
h. Horsemeat is not used in the hamburgers.
i. French fries are always hot.
j. McDonald s cares about children.
3. CHAT: In pairs / groups, decide which of these topics or words are most
interesting and which are most boring.
Ronald McDonald / image changes / clowns / fast food / strawberries /
snowboarding / colorful TV commercials / french fries / being on the move /
obesity in children
Have a chat about the topics you liked. For more conversation, change topics and
partners frequently.
4. STORY PREDICTION: In pairs / groups, use the words from the CHAT
activity to predict the story in the article. Change partners and compare your stories. If
you have different ideas, talk about which is likelier to be in the actual article.
5. McDONALD S: Spend one minute writing down all of the different words you
associate with McDonald s. Share your words with your partner(s) and talk about them.
Together, put the words into different categories.
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Ronald McDonald to promote fitness 9 June, 2005
BEFORE READING / LISTENING
1. TRUE / FALSE: Look at the article s headline and guess whether these
sentences are true (T) or false (F):
a. T / F
McDonald s will open fitness gyms inside its restaurants.
b. T / F
Ronald McDonald will wear a sporty business suit while snowboarding.
c. T / F
Ronald McDonald is overflowing with energy in new TV ads.
d. T / F
New McDonald s TV ads do not show any hamburgers or fries.
e. T / F
The company is trying to abandon images of cholesterol.
f. T / F
A marketing boss made a confusing statement about food.
g. T / F
The marketing chief said McDonald s menus would be healthier.
h. T / F
McDonald s wants children to lead more active lives.
2. SYNONYM MATCH: Match the following synonyms from the article:
a.
mascot bubbling over
b.
chain being overweight
c.
promoting group
d.
overflowing push
e.
packed correct
f.
abandon symbol
g.
encourage increase
h.
appropriate full
i.
expand encouraging
j.
obesity give up
3. PHRASE MATCH: Match the following phrases from the article (sometimes
more than one combination is possible):
a.
a change of lifestyle
b.
fast food of global marketing
c.
active with images
d.
overflowing with chain
e.
The ads are packed the move
f.
fries and burgers in children
g.
get on image
h.
vice-president up on their feet
i.
encouraging children to get energy
j.
increasing obesity dripping with cholesterol
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Ronald McDonald to promote fitness 9 June, 2005
WHILE READING / LISTENING
GAP FILL: Put the words in the column on the right into the correct spaces.
Ronald McDonald to promote fitness
sportier
BNE: Ronald McDonald is having a change of ________.
The mascot clown from the world s largest fast food
packed
________ of restaurants is to become ________. Ronald
image
will start promoting a more athletic and active ________
lifestyle
to kids. TV ads will ________ from June 10 with the new
overflowing
look clown wearing a more figure-hugging jumpsuit. In
chain
the ads he is ________ with energy. He juggles fruit, he
sight
snowboards with superstar basketball player Yao Ming
screen
and plays soccer. The ads are ________ with images of
energy and fitness. There are juicy looking, fresh
strawberries everywhere, but not a hamburger nor a
french fry in ________.
move
McDonald s is trying to ________ traditional images of
fries and burgers ________ with cholesterol. It wants to
feet
encourage children to get on the ________. Jeff Carl,
healthful
________ -president of global marketing, said: We felt
dripping
it more appropriate to expand the discussion to all foods
obesity
at this point. He didn t mention whether the ________
vice
message of the ads would mean healthier ________ in
menus
the restaurants. Mr. Carl simply explained that Ronald is
abandon
encouraging children to get up on their ________ and
start moving. This may help improve McDonald s image.
The company is often blamed for increasing ________ in
children.
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5
Ronald McDonald to promote fitness 9 June, 2005
AFTER READING / LISTENING
1. WORD SEARCH: Look in your dictionaries / computer to find
collocates, other meanings, information, synonyms & for the words
food and chain .
" Share your findings with your partners.
" Make questions using the words you found.
" Ask your partner / group your questions.
2. ARTICLE QUESTIONS: Look back at the article and write down
some questions you would like to ask the class about the text.
" Share your questions with other classmates / groups.
" Ask your partner / group your questions.
3. GAP FILL: In pairs / groups, compare your answers to this exercise.
Check your answers. Talk about the words from the gap fill. Were they
new, interesting, worth learning& ?
4. VOCABULARY: Circle any words you do not understand. In groups,
pool unknown words and use dictionaries to find their meanings.
5. STUDENT HAMBURGER SURVEY: In pairs / groups write down
questions about hamburgers and kids fitness.
" Ask other classmates your questions and note down their answers.
" Go back to your original partner / group and compare your findings.
" Make mini-presentations to other groups on your findings.
6. TEST EACH OTHER: Look at the words below. With your partner,
try to recall exactly how these were used in the text:
" image " abandon
" athletic " encourage
" jumpsuit " expand
" overflowing " menus
" packed " feet
" sight " obesity
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Ronald McDonald to promote fitness 9 June, 2005
DISCUSSION
STUDENT A s QUESTIONS (Do not show these to student B)
a. What was your first thought when you saw this headline?
b. Do you think Ronald McDonald is a dangerous man?
c. Do you think Ronald McDonald is good for kids?
d. Do you think Ronald McDonald represents fitness and health?
e. What do you think of McDonald s trying to promote fitness?
f. Do you think it is wrong for McDonald s ads to show strawberries
but not burgers or fries?
g. Do you think it is good that McDonald s is encouraging an active
lifestyle for kids?
h. Can you remember the first time you went to McDonald s?
i. Do you think McDonald s meals are balanced?
j. What changes would you suggest to McDonald s bosses?
STUDENT B s QUESTIONS (Do not show these to student A)
a. Did you like reading this article?
b. Do you like McDonald s?
c. Do you think McDonald s will still be serving hamburgers ten years
from now?
d. Why is McDonalds so successful?
e. Is McDonald s the best fast food restaurant?
f. Should parents limit the number of times a year their children visit
McDonald s?
g. What do you think of a snowboarding Ronald McDonald?
h. Should sports stars avoid being in McDonald s TV ads?
i. Do you have a favorite burger?
j. Did you like this discussion?
AFTER DISCUSSION: Join another partner / group and tell them what
you talked about.
a. What question would you like to ask about this topic?
b. What was the most interesting thing you heard?
c. Was there a question you didn t like?
d. Was there something you totally disagreed with?
e. What did you like talking about?
f. Do you want to know how anyone else answered the questions?
g. Which was the most difficult question?
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Ronald McDonald to promote fitness 9 June, 2005
SPEAKING
ROLE PLAY: This role play is to discuss whether or not the new McDonald s
ads are misleading to children. Team up with classmates who have the same
role as you and develop your ideas and strategies .
Introduce yourself to the other role players before the role play begins.
Role A
You are Ronald McDonald. Since you started snowboarding, playing
soccer and eating strawberries you have become very fit and healthy.
You believe kids can eat as much McDonald s as they want as long as
they exercise. Getting on the move is key to children s health.
Role B
You are an advertising officer working for your government. You think
McDonald s is lying in its TV ads. You know everyone knows that
McDonald s is unhealthy. You want McDonald s to end its strawberry and
fitness campaign and advertise more honestly about the dangers of
cholesterol.
Role C
You are a concerned parent who wants his/her kids to be healthy. You
hate McDonald s gimmicks the cheap Disney toys that bring children
into the restaurants, the poor attempts at health food (salads) and now
snowboarding, sporty Ronald. You hate Ronald McDonald and want him
to stop lying to children. Obesity in children isn t good.
Role D
You are a kid. McDonald s is your favorite. You think Ronald is cool he s
always so happy such a good role model for kids. The burgers are
much better than your mum s / mom s cooking. The McDonald s Happy
Meals are the best. You think Ronald s new message of fitness is great.
You will definitely become more active just like Ronald.
Change roles and repeat the role play. Comment in groups about the differences
between the two role plays.
Talk about whether you agreed with what you said in your roles.
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8
Ronald McDonald to promote fitness 9 June, 2005
LISTENING
Listen and fill in the spaces.
Ronald McDonald to promote fitness
BNE: Ronald McDonald is having __ ______ __ ______. The mascot
clown from the world s largest fast food chain of restaurants is to become
sportier. Ronald will start promoting a more ________ ___ ______
lifestyle to kids. TV ads will screen from June 10 with the new look clown
wearing a ____ ______-_______ jumpsuit. In the ads he is overflowing
with energy. He juggles fruit, he snowboards with superstar basketball
player Yao Ming and plays soccer. The ads are ______ ____ ______ of
energy and fitness. There are juicy looking, fresh strawberries
everywhere, but not a hamburger nor a _______ ____ ___ _______.
McDonald s is trying to abandon ___________ _______ ___ fries and
burgers dripping with cholesterol. It wants to encourage children to
___ __ ___ ____. Jeff Carl, vice-president of global marketing, said: We
felt it more appropriate to expand the discussion to all foods at this
point. He ______ _______ ________ the healthful message of the ads
would mean healthier menus in the restaurants. Mr. Carl simply explained
that Ronald is encouraging children to ___ __ __ _____ _____ and start
moving. This may help improve McDonald s image. The company is often
blamed for __________ ________ in children.
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9
Ronald McDonald to promote fitness 9 June, 2005
HOMEWORK
1. VOCABULARY EXTENSION: Choose several of the words from
the text. Use a dictionary or Google s search field (or another search
engine) to build up more associations / collocations of each word.
2. INTERNET: Search the Internet and find more information on
Ronald McDonald. Share your findings with your class in the next lesson.
3. FITNESS 4 KIDS: Make a poster for children that highlights the
advantages of an active lifestyle and the dangers of a lazy one. Show
your posters to your classmates in your next lesson. Did you have the
same ideas?
4. LETTER: Write a letter to the boss of McDonald s telling him/her
your thoughts on the latest role for Ronald McDonald. Read your letter to
your classmates in the next lesson. Did you all write about similar things?
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10
Ronald McDonald to promote fitness 9 June, 2005
ANSWERS
TRUE / FALSE:
a. F b. F c. T d. T e. T f. T g. F h. T
SYNONYM MATCH:
a.
mascot symbol
b.
chain group
c.
promoting encouraging
d.
overflowing bubbling over
e.
packed full
f.
abandon give up
g.
encourage push
h.
appropriate correct
i.
expand increase
j.
obesity being overweight
PHRASE MATCH:
a.
a change of image
b.
fast food chain
c.
active lifestyle
d.
overflowing with energy
e.
The ads are packed with images
f.
fries and burgers dripping with cholesterol
g.
get on the move
h.
vice-president of global marketing
i.
encouraging children to get up on their feet
j.
increasing obesity in children
GAP FILL:
Ronald McDonald to promote fitness
BNE: Ronald McDonald is having a change of image. The mascot clown from the world s largest
fast food chain of restaurants is to become sportier. Ronald will start promoting a more athletic
and active lifestyle to kids. TV ads will screen from June 10 with the new look clown wearing a
more figure-hugging jumpsuit. In the ads he is overflowing with energy. He juggles fruit, he
snowboards with superstar basketball player Yao Ming and plays soccer. The ads are packed with
images of energy and fitness. There are juicy looking, fresh strawberries everywhere, but not a
hamburger nor a french fry in sight.
McDonald s is trying to abandon traditional images of fries and burgers dripping with cholesterol.
It wants to encourage children to get on the move. Jeff Carl, vice-president of global marketing,
said: We felt it more appropriate to expand the discussion to all foods at this point. He didn t
mention whether the healthful message of the ads would mean healthier menus in the
restaurants. Mr. Carl simply explained that Ronald is encouraging children to get up on their feet
and start moving. This may help improve McDonald s image. The company is often blamed for
increasing obesity in children.
Find More at http://khodamorad.blogfa.com
11
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